Dr Cam Rungie

Cam’s research examines consumer choice. He has developed new methods and models for repeated choice; providing measures of the impact of product attributes and consumer characteristics on the consistency of choice, behavioural loyalty and elasticity. He is working with international collaborators including Jordan Louviere, Len Coote, Gilles Laurent, Wade Jarvis, Mark Uncles, Larry Lockshin and Armando Corsi. Cam’s contribution is in the development of the new mathematics which is required to support theoretical development in psychology, econometrics, consumer behaviour and choice. Cam has maintained strong energy and focus in this area for several years and now has a well established international profile.

His recent achievements in this area include: (1) Receiving an ARC Discovery grant for 2008-10 in collaboration with Jordan Louviere and Len Coote. (2) Twelve refereed journal articles including papers with Gilles Laurent, Don Morrison, Francesca Dall'Olmo Riley and Gerald Goodhardt. (3) Supervision of six PhD candidates; graduates Wade Jarvis, Carl Driesener, Cullen Habel and Damien Wilson and soon to graduate Melissa Banelis and Fang Li. (4) Track organiser for the Third German French Austrian Conference on Quantitative Marketing, ESSEC Business School, Paris, 2007. (5) Chair of a special session at the Marketing Science Conference, Vancouver, 2008 with papers by Jordan Louviere, Towhidul Islam, Gilles Laurent, Len Coote and Bettina Cornwell. (6) Received supported researcher status from the University for each of the last 12 years.

Prior to focussing in this area Cam worked in industry. He was a brand manager and a market researcher. He co-authored a book published by the World Health Organisation, and wrote a book chapter published by ESOMAR. He was an invited speaker at a conference in Beijing organised by the World health Organisation and a conference organised by the Vatican held within the Vatican. From his work in industry he now has four reports in the National Library of Australia

CURRICULUM VITAE

• Cam is course coordinator for Market Analysis at the undergraduate and postgraduate levels. These courses build skills, understanding and confidence in integrating numeracy into the analysis of markets and marketing. The courses achieve this through hands-on exercises in Excel with many of the great quantitative methods used in marketing including data reduction, Bass, Dirichlet and Multinomial Logit. The aim of the courses is to increase the accessibility of quantitative analysis and numeracy.
• Cam is an accomplished teacher. He enjoys teaching and consistently receives excellent student evaluations. He was awarded supported teacher status by the University in 2007.
• In 2005 the University of South Australia prepared case studies on the links between research and teaching in business. Cam's research was sited as an influence in four separate concentrations of courses.

Bachelor of Science with First Class Honours, 1970, University of Adelaide, Australia.

Masters of Business Administration, 1972, Queens University, Canada.

Doctor of Philosophy, 2000, University of South Australia.

• Consumers' repeated discrete choice.

Recent papers are listed here. For a full list of publications see the curriculum vitae above.

Casini, Leonardo, Cam Rungie and Armando Maria Corsi (2009). "How Loyal are Italian Consumers to Wine Attributes?" Journal of Wine Research 20 (2): 125-142.

Chrysochou, Polymeros , Athanasios Krystallis and Cam Rungie (2009). Why are Buyers Loyal? Exploring the Role of Psychographics on Loyalty Performance and Market Structure of Brands EMAC, Nantes, France.

Li, Fang, Cullen Habel and Cam Rungie (2009). "Using Polarisation to Reveal Systematic Deviations in Dirichlet Loyalty Estimation " Marketing Bulletin 2009.

Mueller, Simone and Cam Rungie (2009). "Is there more information in Best Worst choice data? Using the attitude heterogeneity structure to identify consumer segments." International Journal of Wine Business Research 21 (1): 24-40.

Casini, Leonardo, Armando Maria Corsi and Cam Rungie (2008). "L'impatto degli attributi del prodotto vino sulla fedelta comportamentale dei consumatori italiani." Economia e Diritto Agroalimentare 13 (3): 47-66.

Jarvis, W., C. Rungie, L. Lockshin. (2007). "The polarisation method for merging data files and analysing loyalty to product aatttributes, price and brands in revealed preference." International Journal of Marketing Research 49(4 Data Integration Special Issue).

Jarvis, W., C. Rungie, L. Lockshin. (2007). "Revealed preference analysis of red wine attributes using polarization." International Journal of Wine Business Research 19(2).

Jarvis, W., C. Rungie, S. Goodman and L. Lockshin (2006). "Using Polarization to Identify Variations in Behavioural Loyalty to Price Tiers." Journal of Product and Brand Management, volume 15(4) September.

Rungie, C., Laurent G., Mtimet N. and Wade Jarvis J.(2006). "Revealed Preference Attribute Modelling using Repeated Purchases" Marketing Bulletin 17.

Banelis, M., C. Rungie, E. Riebe and L. Meyer-Waarden (2005). "Do higher spending households buy a greater variety of brands? An Application of Repertoire Regression." Marketing Bulletin 16.

Habel, C. and C. Rungie (2005). "Drawing a Double Jeopardy Line." Marketing Bulletin 16.

Rungie, C. M., B. Brown, G. Laurent and S. Rudrapatna (2005). "A Standard Error Estimator for the Polarization Index: Assessing the Uncertainty in Loyalty." Marketing Bulletin 16.

Rungie, C. and G. Laurent (2005). "Repeated Binary Logit: Analysing Variation in Behavioural Loyalty." Australasian Marketing Journal, 13(2): 27-36.

Rungie, C. M., G. Laurent, F. Dall'Olmo Riley, D. G. Morrison and T. Roy (2005). "Measuring and Modelling the (Limited) Consistency of Free Choice Attitude Questions." IJRM 22: 309-318.

Rungie, C. and G. Goodhardt (2004). "Research Note: Calculation of Theoretical Brand Performance Measures from the Parameters of the Dirichlet Model." Marketing Bulletin 15.

Rungie, C. (2003). "How to Estimate the Parameters of the Dirichlet Model using Likelihood Theory in Excel." Marketing Bulletin 14.

Lyall, A., M. Neely and C. M. Rungie (2002). "Four week radio survey. Evaluating models for extended reach and frequency." Excellence 2002 in International Research. Amsterdam, ESOMAR.

Quester, P. and C. M. Rungie (1998). "Hierarchical Log Linear Analysis: An Application to Sponsorship." The Cyber-Journal of Sports Marketing 2(3).

Dawkins, P., C. M. Rungie and J. Sloan (1986). "Penalty Rates and Labour Supply: Employee Attitudes to Non-Standard Hours of Work." Journal of Industrial Relations December: 564-587.

Cam has published 4 reports which are in the National Library, a coauthored book, a book chapter, 60 refereed conference papers and 10 trade papers including, in March 2005, the cover story in Research News, the magazine of the Market and Social Research Society in Australia.