Entrepreneurial Marketing for New Ventures
2008 | 2009 | 2010New title from 2010: Entrepreneurial Commercialisation for New Ventures
Area/catalogue: BUSS 3048
Course ID: 100958
School:
School of Management
Campus/course component(s):
City West: Lecture
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Unit value: 4.5
Offered externally: No
Undergraduate elective course: Yes
- Course details
- Fee information for this course
- Learning resources for this course
- Support resources for this course
- Class Timetable (Study Period 4 - 2009)
Course details
The marketing process; supply side and demand-side marketing; dealing with technology and market uncertainty; understanding the business and market environment; simple market research to understand customer and consumer needs; formulating marketing strategies; identifying and selecting lead users and co-developers; organising and managing the interface between marketing, research and development and production; low-cost approaches for effective planning and implementation of marketing activities including building value and support services around the product, reaching the target market, pricing and communications; relationship marketing; using marketing advisors and support services.
Text book/s:- Schindehutte, M, Pitt, L & Morris, M 2008, Rethinking Marketing: The Entrepreneurial Imperative, Pearson, New York.
Course coordinator/s:
Fee information for this course
EFTSL: 0.125Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
UniSA offers courses to students either:- as part of a Commonwealth Supported program
- as part of a postgraduate fee-paying program
- as part of a program for fee-paying international students
- as a non-award enrolment
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the applicable cost for undertaking this course.
Non-award tuition fees are set by the Division offering the course. How to determine the relevant non award tuition fee
The student contribution amount for students enrolling in this course as part of the requirements of a program for which they are Commonwealth Supported may be determined below:
Commonwealth Supported Band Amount: Band 3A
How to determine your Commonwealth Supported course fee (student contribution)
Learning resources for this course
Resources specific to this course
- Extra Course Information
- Assignment cover sheets
- Forms for external students
- COURSE DISCUSSION FORUM 3048
- Team 02
- Team 03
- Team 05
- Team 06
- Team 07
- Team 08
- Team 09
- Team 12
- Team 15
- Team 16
- Team 19
- Team 20
- Entrepreneurial Marketing - Teaching website
- DETAILED INFORMATION AND TIMETABLE ON THE CDE WEB SITE
General learning resources available through the Learning and Teaching Unit
- Learning services and Online workshops
- A guide to studying off campus
- Register for on-campus workshops
Course evaluation online – student access only
Course evaluation online – staff access only
Assignment submission online
General Library resources
- Library home page
- Resources by topic A-Z
- Databases - access and information
- Library Catalogue - access and information
- Flexible Delivery Service Your library @ your place
- Ask the Library
- Infogate - Opening gateways to information
Support resources for this course
Technical/computer assistance
Administrative services
- Campus Central
- myUniSA
- Class Timetable (Study Period 4 - 2009)
- More information about textbooks is available from Unibooks (clicking on the Unibooks logo will take you out of the University's web site)
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