Entrepreneurial Marketing G
2008 | 2009 | 2010New title from 2010: Entrepreneurial Commercialisation
Area/catalogue: BUSS 5299
Course ID: 100995
School:
School of Management
Campus/course component(s):
City West: Lecture
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Unit value: 4.5
Offered externally: No
Undergraduate elective course: No
- Course details
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- Class Timetable (Study Period 3 - 2009)
Course details
Marketing in the entrepreneurial era; dealing with technological and market uncertainty; marketing and the commercialisation process; supply-side marketing; the organisation and management of the interface between marketing, R & D and production; marketing as co-creation of value with the customer; marketing, entrepreneurship and culture; collaboration and strategic partnering approaches and practice for building relationships to support local and international marketing; entrepreneurial marketing - low-cost approaches for effective marketing mix planning and implementation under conditions of rapid change and high risk and uncertainty; financial implications of marketing decisions; using marketing advisors and support services.
Text book/s:- Schindehutte, M, Pitt, L & Morris, M 2008, Rethinking Marketing: The Entrepreneurial Imperative, Pearson, New York.
Course coordinator/s:
Fee information for this course
EFTSL: 0.125Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
UniSA offers courses to students either:- as part of a Commonwealth Supported program
- as part of a postgraduate fee-paying program
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International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the applicable cost for undertaking this course.
Non-award tuition fees are set by the Division offering the course. How to determine the relevant non award tuition fee
The student contribution amount for students enrolling in this course as part of the requirements of a program for which they are Commonwealth Supported may be determined below:
Commonwealth Supported Band Amount: Band 3A
How to determine your Commonwealth Supported course fee (student contribution)
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