Public Relations 1 CMM

2008 | 2009 | 2010

Area/catalogue: COMM 1055
Course ID: 101036

School: School of Communication, International Studies and Languages

Campus/course component(s):
                    City West: Lecture — Tutorial — Workshop
                    Magill: Lecture — Tutorial — Workshop
                    This course is also available to students studying at an offshore location.
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Unit value: 4.5

Offered externally: No

Undergraduate elective course: Yes

Course details

Introduction to the public relations profession, exploring key public relations theories that underpin contemporary practice. Introduction to the various sectors of public relations and the management of internal and external communications: introduction to the role of media in public relations, practical application and specific case study analysis with a focus on public relations strategies and tactics important to successful campaigns.

Text book/s:

Tench, R & Yeomans, L 2006, Exploring Public Relations, Pearson Education, Harlow UK.

Course coordinator/s:

Dr Collette Snowden

Fee information for this course

EFTSL: 0.125

Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

UniSA offers courses to students either:

as part of a Commonwealth Supported program
as part of a postgraduate fee-paying program
as part of a program for fee-paying international students
as a non-award enrolment

Not all courses are available on all of these bases, and students must check to ensure that they are permitted to enroll in a particular course.

International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the applicable cost for undertaking this course.

Non-award tuition fees are set by the Division offering the course. How to determine the relevant non award tuition fee

The student contribution amount for students enrolling in this course as part of the requirements of a program for which they are Commonwealth Supported may be determined below:

Commonwealth Supported Band Amount: Band 3A
How to determine your Commonwealth Supported course fee (student contribution)

Learning resources for this course

General learning resources available through the Learning and Teaching Unit

Course evaluation online – student access only

Course evaluation online – staff access only

Assignment submission online

Open AssignIT

General Library resources

Support resources for this course

Technical/computer assistance

Administrative services

Campus Central
myUniSA
Class Timetable (Study Period 1 - 2010)
Class Timetable (Study Period 2 - 2010)
More information about textbooks is available from Unibooks (clicking on the Unibooks logo will take you out of the University's web site)

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