Majors, minors/sub-majors information - 2009

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Majors, minors/sub-majors information

2008 | 2009 | 2010

Marketing

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Type:
Major, Sub-Major, Minor

Location:
City West, External

Marketing is all about understanding people and organisations so that goods and services can be made available to clients in the most appropriate and mutually beneficial way. It consists of the analysis, planning, management and control of the activities that are concerned with creating and keeping satisfied customers.

Courses that are in majors, sub-majors and/or minors

Course name	Area + Catalogue No.	Units	Level
MAJOR
Marketing Principles: Trading and Exchange	MARK 1010	4.5	1
Buyer and Consumer Behaviour	MARK 1008	4.5	1
Market Analysis	MARK 2010	4.5	2
Advertising	MARK 2007	4.5	2
Brand Management	MARK 2008	4.5	2
Personal Selling	MARK 2013	4.5	2
Market Research	MARK 2020	4.5	2
Client and Customer Relationship Management	MARK 2027	4.5	2
Business and Marketing Planning Principles	MARK 3009	4.5	3
Integrated Marketing Topics	MARK 3012	4.5	3
SUB-MAJOR
Marketing Principles: Trading and Exchange	MARK 1010	4.5	1
Buyer and Consumer Behaviour	MARK 1008	4.5	1
Market Analysis	MARK 2010	4.5	2
Plus three courses selected from:
Brand Management	MARK 2008	4.5	2
Advertising	MARK 2007	4.5	2
Market Research	MARK 2020	4.5	2
Client and Customer Relationship Management	MARK 2027	4.5	2
Personal Selling	MARK 2013	4.5	2
Marketing for Services	MARK 2026	4.5	2
Media Planning	MARK 2028	4.5	2
International Marketing	MARK 3005	4.5	3
Business and Marketing Planning Principles	MARK 3009	4.5	3
Integrated Marketing Topics	MARK 3012	4.5	3
MINOR
Marketing Principles: Trading and Exchange	MARK 1010	4.5	1
Buyer and Consumer Behaviour	MARK 1008	4.5	1
Plus any 2 other Marketing courses, excluding
Integrated Marketing Topics	MARK 3012	4.5	3
Business and Marketing Planning Principles	MARK 3009	4.5	3
Marketing Planning Project	MARK 3008	18	3

Notes

This major may be lengthened by taking more than ten courses from those listed, subject to pre-requisites.

All prerequisites must be adhered to.

Further information

Cheryl Dahlitz
School of Marketing
Telephone: (08) 8302 0042
Facsimile: (08) 8302 0442
Email: cheryl.dahlitz@unisa.edu.au

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