Bachelor of Management (Marketing)
2008 | 2009 | 2010Division of Business | School of Marketing
| Program Code: DBMK Program Level: Undergraduate SATAC code: 424111 Tertiary Entrance Rank (TER) for 2009 Entry: 69.05 (Internal) Home Campus:
City West Program Length (in EFTSL):
3 |
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Program director/s
- Dr Carl Driesener (DBMK - Marketing)
Marketing brochure (PDF - 1174KB download Adobe Acrobat)
First six weeks in the Division of Business
Aim
The Bachelor of Management (Marketing) provides a professional level of education for potential and current managers. To this end the program is designed to enable graduates to acquire skills, knowledge and attitudes that will assist them to work and develop as productive and socially responsible managers. The program structure provides students with the necessary breadth and depth of Marketing courses matching industry requirements. The structure still provides students with flexibility to select additional Marketing courses to suit their special interests, or to take a sub-major or minor in a field to match their career aspirations.
Entry requirements
Applicants are required to have:
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Qualified for the SACE; and
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Recorded achievement in five SACE subjects taken at Stage 2 level; and
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Included at least four Stage 2 subjects which are approved Higher Education Selection Subjects (HESS);
- Obtained a competitive TER.
Alternatively, the minimum educational requirements may be met by those who have:
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Completed the equivalent secondary education qualifications as required for university entry under SACE;
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Completed or partly completed a recognised higher education program at a recognised higher education institution;
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Completed at least four Open Universities Australia (OUA) courses at the appropriate level;
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Completed a recognised diploma or advanced diploma from TAFE;
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Completed the International Baccalaureate Diploma;
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Completed the University Foundation Studies program with a competitive GPA;
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Qualified for Special Entry.
Minimum English language entry requirements: coursework programs
The minimum English language entry requirements for international students who speak English as a foreign language are detailed below. It should be noted that some programs may specify higher English language entry requirements. These will be indicated in relevant program documentation.
Applicants are required to meet at least one of the English language entry requirements listed. Possession of one or more of these qualifications, in addition to the academic entry requirements does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive.
Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
Undergraduate
|
English Language Test (see Note 1) |
Score |
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IELTS (International English Language Testing System) |
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·Reading and Writing |
6.0 |
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·Overall Band Score |
6.0 |
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TOEFL (Test of English as a Foreign Language) |
|
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·TOEFL iBT (Internet-based test) |
80 with no band less than 20 |
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·TOEFL PBT (Paper-based test) |
550 with TWE (Test of Written English) of 4.5 |
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|
|
|
English Language Programs |
Score |
|
Successful completion of the CELUSA Academic English Program |
Level 4 |
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Other Qualifications | |
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·Successful completion of a secondary qualification in Australia within the last two years; or | |
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·Successful completion of at least one year of tertiary study in Australia within the last two years; or | |
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·Successful completion of one year of secondary or tertiary study conducted and completed in English within the last two years in a country in which English is commonly used, as determined by the University (see Note 2). | |
Note 1: Results from IELTS and TOEFL are valid for two years.
Note 2: The University, through UniSA International, maintains a list of countries where English is commonly used and which would satisfy this criteria. This may include particular educational institutions within a given non-English speaking country where English is the language of instruction.
Content/structure
The Bachelor of Management (Marketing) requires completion of courses totalling 108 units, the courses being listed in the program schedule.
Fee information
Fees for Domestic students: Commonwealth SupportedFees for Commonwealth Supported Students are calculated at the course level. Click on individual courses in the schedule below to determine total program fees.
Fees for International students: $AU 18,880 per 1.0 EFTSL for students commencing in 2010.
Fees are calculated on a per Unit basis with 1.0 EFTSL = 36 Units.
Fees for International students are determined one year in advance and are subject to variation.
Program requirements
Rules
The program comprises:
- a division core of eight courses (including Marketing Principles: Trading and Exchange);
- a sequence of nine courses specific to the program;
- six elective courses;
- one Broadening Undergraduate Education course from a contrasting discipline.
Notes
- All division core courses will be offered in Study Period 2 and Study Period 5.
- Students are required to complete the following ten Marketing courses:
MARK1010 Marketing Principles: Trading and Exchange
MARK 1008 Buyer and Consumer Behaviour
MARK 2010 Market Analysis
MARK 2027 Client and Customer Relationship Management
MARK 2020 Market Research
MARK 2007 Advertising
MARK 2008 Brand Management
MARK 2013 Personal Selling
MARK 3009 Business and Marketing Planning Principles
MARK 3012 Integrated Marketing Topics
- Students may use the electives to complete additional courses in marketing.
Marketing Electives may be chosen from the following courses:
MARK 3005 International Marketing
MARK 2026 Marketing for Services
MARK 2028 Media Planning
MARK 3013 Marketing Practicum A
MARK 3014 Marketing Practicum B
MARK 3008 Marketing Planning Project (18.0 units) This course should be undertaken in the last Study Period of the program. Please contact the School's Undergraduate Student Advisor to discuss your study plan if this course is of interest to you. Entry into the Marketing Planning Project is via competitive application.
Not all of these courses will be offered each year.
A sub-major (6 courses) or minor sequence (4 courses), comprising non-Marketing courses (for details of majors and minors available see here). With the approval of the Program Director, students may choose appropriate courses from outside the Division.
- The program of study set out above conforms to the University's Broadening Undergraduate Education Policy.
- Students from a non-English speaking background, who have an IELTS score less than 7 will be required to enrol in a 2 hour tutorial for COMM 1054 Managing Communication in Business.
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Students who have studied either course in the following list, will be deemed to have completed the core course requirement only for the purposes of: transition, program transfer, double degrees and transnational programs where a limited range of courses may be available; and granting of credit for related diploma programs such as SAIBT and Eynesbury.
- Macroeconomics/ Microeconomics/ Economic Principles
- Introduction to Law/ Marketing and Trade Practices Law
- Knowledge Management in Organisations / Business Information Systems
- Statistical Analysis in Business/ Quantitative Methods for Business/ Statistics for Business