Bachelor of Marketing and Communication
2008 | 2009 | 2010Division of Education, Arts and Social Sciences | School of Communication
Division of Business | School of Marketing
| Program Code: DBMN Program Level: Undergraduate SATAC code: 424451 Tertiary Entrance Rank (TER) for 2009 Entry: 72.25 (Internal) Home Campus:
City West Program Length (in EFTSL):
3 |
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Program director/s
- Associate Professor Geraldine Bloustien (DBMN)
- Dr Erica Riebe (DBMN)
Marketing brochure (PDF - 1174KB download Adobe Acrobat)
Communication and Media brochure (PDF - 1174KB download Adobe Acrobat)
First six weeks in the Division of Business
Aim
The Bachelor of Marketing and Communication program provides students with a sound knowledge of communication, marketing and media theory and skills, preparing students for academic or practitioner careers in fields such as advertising, arts administration, marketing, public relations, and various creative industries.
Entry requirements
Applicants are required to have one of the following qualifications:
- Qualified for the SACE; and
- Recorded achievement in five SACE subjects taken at Stage 2 level; &
- Included at least four Stage 2 subjects which are approved Higher Education Selection Subjects (HESS) general;
- Obtained a competitive TER.
Alternatively, the minimum educational requirements may be met by those who have:
- Completed the equivalent secondary education qualifications as required for university entry under SACE;
- Completed or partly completed a recognised higher education program at a recognised higher education institution;
- Completed at least four Open Universities Australian (OUA) courses at the appropriate level;
- Completed a recognised Diploma or Advanced Diploma from TAFE;
- Completed the International Baccalaureate Diploma;
- Qualified for Special Entry;
- Completed the University Foundation Studies program with a competitive GPA;
- Completed the Victorian Certificate of Education (VCE);
- Completed the NSW Higher School Certificate (HSC).
Minimum English language entry requirements: coursework programs
The minimum English language entry requirements for international students who speak English as a foreign language are detailed below. It should be noted that some programs may specify higher English language entry requirements. These will be indicated in relevant program documentation.
Applicants are required to meet at least one of the English language entry requirements listed. Possession of one or more of these qualifications, in addition to the academic entry requirements does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive.
Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
Undergraduate
|
English Language Test (see Note 1) |
Score |
|
IELTS (International English Language Testing System) |
|
|
·Reading and Writing |
6.0 |
|
·Overall Band Score |
6.0 |
|
TOEFL (Test of English as a Foreign Language) |
|
|
·TOEFL iBT (Internet-based test) |
80 with no band less than 20 |
|
·TOEFL PBT (Paper-based test) |
550 with TWE (Test of Written English) of 4.5 |
|
|
|
|
English Language Programs |
Score |
|
Successful completion of the CELUSA Academic English Program |
Level 4 |
|
|
|
|
Other Qualifications | |
|
·Successful completion of a secondary qualification in Australia within the last two years; or | |
|
·Successful completion of at least one year of tertiary study in Australia within the last two years; or | |
|
·Successful completion of one year of secondary or tertiary study conducted and completed in English within the last two years in a country in which English is commonly used, as determined by the University (see Note 2). | |
Note 1: Results from IELTS and TOEFL are valid for two years.
Note 2: The University, through UniSA International, maintains a list of countries where English is commonly used and which would satisfy this criteria. This may include particular educational institutions within a given non-English speaking country where English is the language of instruction.
Content/structure
This program is a streamlined degree which has an equivalent of two majors (marketing and communication). It provides the students with complementary and interrelated majors therefore minors are not necessary.
Honours
NA
Fee information
Fees for Domestic students: Commonwealth SupportedFees for Commonwealth Supported Students are calculated at the course level. Click on individual courses in the schedule below to determine total program fees.
Fees for International students: $AU 18,880 per 1.0 EFTSL for students commencing in 2010.
Fees are calculated on a per Unit basis with 1.0 EFTSL = 36 Units.
Fees for International students are determined one year in advance and are subject to variation.
Program requirements
| Course name | Area + Cat. No. | Units | EFTSL |
|---|---|---|---|
| FIRST YEAR | |||
| Study Period 2 | |||
| MARK 1010 | 4.5 | 0.125 | |
Introduction to Management New title from 2010: Management Principles | BUSS 1054 | 4.5 | 0.125 |
| COMM 1033 | 4.5 | 0.125 | |
| COMM 1055 | 4.5 | 0.125 | |
| Study Period 5 | |||
| MARK 1008 | 4.5 | 0.125 | |
| MATH 1053 | 4.5 | 0.125 | |
Media Literacies (see Note 1) | HUMS 1013 | 4.5 | 0.125 |
| INFT 1003 | 4.5 | 0.125 | |
| SECOND YEAR | |||
| Study Period 2 | |||
| MARK 2007 | 4.5 | 0.125 | |
| HUMS 2023 | 4.5 | 0.125 | |
| ACCT 1005 | 4.5 | 0.125 | |
Marketing Elective (see Note 2) | 4.5 | ||
| Study Period 5 | |||
| MARK 2010 | 4.5 | 0.125 | |
Marketing Elective (see Note 2) | 4.5 | ||
| COMM 2041 | 4.5 | 0.125 | |
| COMM 1018 | 4.5 | 0.125 | |
| THIRD YEAR | |||
| Study Period 2 | |||
| MARK 3009 | 4.5 | 0.125 | |
| LAWS 1002 | 4.5 | 0.125 | |
| COMM 3013 | 4.5 | 0.125 | |
Communication Elective (see Note 3) | 4.5 | ||
| Study Period 5 | |||
| MARK 3012 | 4.5 | 0.125 | |
| COMM 2066 | 4.5 | 0.125 | |
| COMM 3051 | 4.5 | 0.125 | |
Communication Practicum 2 (see Note 4) | COMM 3014 | 4.5 | 0.125 |
Rules
The program comprises:
- a core of eight courses (four courses from the Division of Business and four courses from the Division Education, Arts and Social Sciences)
- eight marketing courses
- eight communication courses
Notes
- All core courses will be offered in both the first and second half of the year with the exception of HUMS 1013 Media Literacies.
- Students may choose their marketing elective from the following courses:
MARK 2027 Client and Customer Relationship Management
MARK 2020 Market Research
MARK 2013 Personal Selling
MARK 2008 Brand Management
MARK 2028 Media Planning
MARK 3013 Marketing Practicum A
- Students may choose their communication elective from the following courses:
HUMS 2025 Multi-Mediations: Social and Cultural Uses of the New Media
COMM 2063 Games: Industry, Culture and Aesthetics
COMM 2005 Television and Society
COMM 1017 Australian Television and Cinema Industries
COMM 3006 Advertising: Images, Industry and Audience
COMM 2063 Games: Industry, Culture and Aesthetics
- COMM 3014 Communication Practicum 2 requires the equivalent of five full days of placement in an Australian workplace and individual sessions with supervising staff over the course of the semester.
- Students will be encouraged to take exchange or study abroad as a part of this degree. Normal course counselling will be provided, and approval required, by the Program Director.