Bachelor of Management (Marketing), Bachelor of Arts (International Studies)
2008 | 2009 | 2010Division of Education, Arts and Social Sciences | School of International Studies
Division of Business | School of Marketing
| Program Code: DBMT Program Level: Undergraduate SATAC code: 424271 Tertiary Entrance Rank (TER) for 2009 Entry: 70.45 (Internal) Home Campus:
City West Program Length (in EFTSL):
4 |
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Marketing brochure (PDF - 1174KB download Adobe Acrobat)
International Studies and Languages brochure (PDF - 1916KB download Adobe Acrobat)
First six weeks in the Division of Business
Aim
The Bachelor of Management (Marketing), Bachelor of Arts (International Studies) double degree program develops in students:
- knowledge, skills and attitudes needed to work and develop as productive and socially responsible managers in a global and multicultural environment, with particular capabilities in the field of marketing;
- knowledge and a capacity for informed analysis in international relations and cross-cultural comparative studies, and
- basic communication skills in a foreign language.
Entry requirements
Applicants are required to have:
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Qualified for the SACE; and
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Recorded achievement in five SACE subjects taken at Stage 2 level; and
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Included at least four Stage 2 subjects which are approved Higher Education Selection Subjects (HESS);
- Obtained a competitive TER.
Alternatively, the minimum educational requirements may be met by those who have:
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Completed the equivalent secondary education qualifications as required for university entry under SACE;
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Completed or partly completed a recognised higher education program at a recognised higher education institution;
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Completed at least four Open Universities Australia (OUA) courses at the appropriate level;
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Completed a recognised diploma or advanced diploma from TAFE;
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Completed the International Baccalaureate Diploma;
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Completed the University Foundation Studies program with a competitive GPA;
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Qualified for Special Entry.
English language entry requirements
For international applicants for whom English is a second language, the minimum English language requirements are:
International English Language Testing System (IELTS Academic): Minimum score of 6.0 in Reading and Writing sub scores and minimum overall score of 6.0 obtained within the last two years or corresponding results from an equivalent test such as TOEFL or the appropriate Academic English language level delivered at CELUSA;
OR
Successful completion of a secondary qualification in Australia within the last two years;
OR
Successful completion of at least one year of tertiary study in Australia within the last two years;
OR
Successful completion of one year of secondary or tertiary study conducted and completed in English within the last two years in a country in which:
- English is an official language; or
- English is commonly used, as determined by the University.
Content/structure
The Bachelor of Management (Marketing), Bachelor of Arts (International Studies) double degree requires completion of courses totalling 144 units. The double degree program consists of up to 16 courses (72 units) from the Bachelor of Management (Marketing) and up to 16 courses (72 units) from the Bachelor of Arts (International Studies).
Honours
Honours in Management may be undertaken by double degree students who complete a Marketing professional major with a credit or higher grade point average. Honours in International Studies may be undertaken by double degree students who complete an International Relations professional major with a credit or higher grade point average.
Fee information
Fees for Domestic students: Commonwealth SupportedFees for Commonwealth Supported Students are calculated at the course level. Click on individual courses in the schedule below to determine total program fees.
Fees for International students: $AU 18,880 per 1.0 EFTSL for students commencing in 2010.
Fees are calculated on a per Unit basis with 1.0 EFTSL = 36 Units.
Fees for International students are determined one year in advance and are subject to variation.
Program requirements
| Course name | Area + Cat. No. | Units | EFTSL |
|---|---|---|---|
| FIRST YEAR | |||
| First Half (Study Period 1, 2 or 3) | |||
| POLI 1015 | 4.5 | 0.125 | |
Language 1A (see Note 4) | 4.5 | ||
Marketing Principles: Trading and Exchange (see Note 1) | MARK 1010 | 4.5 | 0.125 |
Quantitative Methods for Business (see Note 1) | MATH 1053 | 4.5 | 0.125 |
| Second Half (Study Period 4, 5 or 6) | |||
Global Societies (see Note 3) | POLI 1014 | 4.5 | 0.125 |
Microeconomics (see Note 1) | ECON 1006 | 4.5 | 0.125 |
Language 1B (see Note 4) | 4.5 | ||
Buyer and Consumer Behaviour (see Note 2) | MARK 1008 | 4.5 | 0.125 |
| SECOND YEAR | |||
| First Half (Study Period 1, 2 or 3) | |||
| ACCT 1005 | 4.5 | 0.125 | |
Market Research (see Note 2) | MARK 2020 | 4.5 | 0.125 |
Language 2A (see Note 4) | 4.5 | ||
Introduction to International Relations (see Note 3) | POLI 1010 | 4.5 | 0.125 |
| Second Half (Study Period 4, 5 or 6) | |||
Business Information Systems (see Note 1) | INFS 1011 | 4.5 | 0.125 |
Language 2B (see Note 4) | 4.5 | ||
Market Analysis (see Note 2) | MARK 2010 | 4.5 | 0.125 |
Islam and World Politics (see Note 3) | POLI 2022 | 4.5 | 0.125 |
| THIRD YEAR | |||
| First Half (Study Period 1, 2 or 3) | |||
International Experience Option (see Note 5) | 4.5 | ||
International Experience Option (see Note 5) | 4.5 | ||
International Experience Option (see Note 5) | 4.5 | ||
International Experience Option (see Note 5) | 4.5 | ||
| Second Half (Study Period 4, 5 or 6) | |||
Introduction to Law (see Note 1) | LAWS 1002 | 4.5 | 0.125 |
International Marketing (see Note 2) | MARK 3005 | 4.5 | 0.125 |
Contemporary International Political Economy (see Note 3) | POLI 3012 | 4.5 | 0.125 |
Introduction to Management (see Note 1) New title from 2010: Management Principles | BUSS 1054 | 4.5 | 0.125 |
| FOURTH YEAR | |||
| First Half (Study Period 1, 2 or 3) | |||
World Order: Theoretical Interrogations (see Note 3) | POLI 2011 | 4.5 | 0.125 |
Business and Marketing Planning Principles (see Note 2) | MARK 3009 | 4.5 | 0.125 |
Marketing Elective (see Note 2) | 4.5 | ||
Globalisation and Regionalism (see Note 3) | POLI 2020 | 4.5 | 0.125 |
| Second Half (Study Period 4, 5 or 6) | |||
Global Security and Sustainability (see Note 3) | POLI 3011 | 4.5 | 0.125 |
Managing Communication in Business (see Notes 1 and 7) | COMM 1054 | 4.5 | 0.125 |
Client and Customer Relationship Management (see Note 2) | MARK 2027 | 4.5 | 0.125 |
Integrated Marketing Topics (see Note 2) | MARK 3012 | 4.5 | 0.125 |
Rules
1. The program comprises:
- a Division of Business core of eight courses (including Marketing Principles: Trading and Exchange)
- a professional sequence of eight marketing course
- a professional major sequence of eight courses in International Relations;
- at least four courses in a language other than English (or English as a Foreign Language courses for overseas students from a non-English speaking background);
- an International Study Experience consisting of 18 units of approved study in languages or international studies or business at an overseas university or a Hawke Ambassador International Volunteer Experience, or four courses chosen from International Studies, or two courses of further study of a language and two International Studies courses.
2. Credit is granted for relevant studies completed at a tertiary educational institution or equivalent level. Maximum credit granted is half the courses of the program (ie 72 units). Furthermore, students are required to undertake at least 36 units from the Marketing component (including the division core) and at least 36 units from the International Studies component (including international relations, languages and the overseas study option if it is taken).
3. If an international study or volunteer experience is not taken, students complete their program according to the following modified program schedule:
THIRD YEAR
First half of the year
- POLI 2011 World Order: Theoretical Interrogations (see Note 3)
- Language 3A or International Studies elective (see Note 5)
- Marketing Elective (see Note 2)
- BUSS 1054 Introduction to Management (see Note 1)
Second half of the year
- LAWS 1002 Introduction to Law (see Note 1)
- Language 3B or International Studies elective (see Note 5)
- MARK 3005 International Marketing (see Note 2)
- POLI 3012 Contemporary International Political Economy (see Note 3)
FOURTH YEAR
First half of the year
- COMM 1054 Managing Communication in Business (see Note 1)
- International Studies elective (see Note 5)
- MARK 3009 Business and Marketing Planning Principles (see Note 2)
- POLI 2020 Globalisation and Regionalism (see Note 3)
Second half of the year
- POLI 3011 Global Security and Sustainability (see Note 3)
- International Studies elective (see Note 5)
- MARK 2027 Client and Customer Relationship Management
- MARK 3012 Integrated Marketing Topics (see Note 2)
4. Graduates of the Bachelor of Management (Marketing) or Bachelor of Arts (International Studies) are eligible for admission to the Bachelor of Management (Marketing), Bachelor of Arts (International Studies) double degree program.
Notes
- This course is one of the compulsory Division of Business core of eight courses: All Division of Business core courses will be offered in both the first and second half of the year .
Division of Business core courses
ACCT 1005 Accounting, Decisions and Accountability
INFS 1011 Business Information Systems
COMM 1054 Managing Communication in Business
ECON 1006 Microeconomics
LAWS 1002 Introduction to Law
MARK 1010 Marketing Principles: Trading and Exchange
MATH 1053 Quantitative Methods for Business
BUSS 1054 Introduction to Management
- Students are required to complete the following 7 prescribed Marketing courses and one Marketing Elective:
Compulsory Marketing courses
MARK 1008 Buyer and Consumer Behaviour
MARK 2010 Market Analysis
MARK 2027 Client and Customer Relationship Management
MARK 2020 Market Research
MARK 3005 International Marketing
MARK 3009 Business and Marketing Planning Principles
MARK 3012 Integrated Marketing Topics
*With the permission of the Program Director, students may be able to study MARK 3008 Marketing Planning Project (18 units). Interested students should discuss this option early in their program.
Marketing Electives (only one to be selected):
MARK 2008 Brand Management
MARK 2013 Personal Selling
MARK 2007 Advertising
- Students are required to complete eight compulsory courses in the professional major in International Relations. They are:
International Relations major
POLI 1010 Introduction to International Relations
POLI 1014 Global Societies
POLI 1015 Understanding World Politics
POLI 2020 Globalisation and Regionalism
POLI 2011 World Order: Theoretical Interrogations
POLI 2022 Islam and World Politics
POLI 3011 Global Security and Sustainability
POLI 3012 Contemporary International Political Economy
- This course is a surrogate for one of the four languages courses which are chosen by students from one of the languages taught by academic staff of the University of South Australia (Arabic, French, Italian or Japanese) or from those available by cross-institutional cooperation (including Mandarin Chinese, German, Modern Greek, Indonesian or Spanish) under arrangements approved by the Languages Coordinator. Overseas students from non-English speaking backgrounds may take 18 units of coursework in English as an Additional Language in place of 18 units in a language other than English.
- The four courses in first half of third year may be 18 units of studies in languages or international studies or business or management at an overseas university as an International Study Experience. A Hawke Ambassador International Volunteer Experience is an alternative overseas option. If an international experience option is not taken, students complete four International Studies courses or two courses of further study of a language and two International Studies courses. The International Studies courses may be chosen from the International Studies general studies major/minor courses: (see here).
- The program of study set out conforms to the University's Broadening Undergraduate Education policy.
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For International Students, applicants who have been accepted with an IELTS score less than 7 will be required to enrol in a 2 hour tutorial for COMM 1054 Managing Communication in Business.
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Students who have studied either course in the following list, will be deemed to have completed the core course requirement only for the purposes of: transition, program transfer, double
degrees and transnational programs where a limited range of courses may be available; and granting of credit for related diploma programs such as SAIBT and Eynesbury.
- Macroeconomics/ Microeconomics/ Economic Principles
- Introduction to Law/ Marketing and Trade Practices Law
- Statistical Analysis in Business/ Quantitative Methods for Business/ Statistics for Business