Graduate Diploma in Marketing
2008 | 2009 | 2010Division of Business | School of Marketing
| Program Code: DGMK Program Level: Postgraduate Home Campus:
City West Program Length (in EFTSL):
1 |
Program director/s
- Dr Liz Hemphill (DGMK)
Applications to this program are online via UniSA's Apply Online portal.
Orientation details for Study Period 6 can be found at http://www.unisa.edu.au/business/postgrad/program.asp
Aim
These programs are designed to provide professional postgraduate education in the application of knowledge for those seeking a career in marketing and/or wine marketing, and for existing managers seeking to upgrade their knowledge and skills.
Entry requirements
Applicants will have completed a Bachelors degree with a Grade Point Average of 5 (65%) or greater at a recognised higher education institution or equivalent;
OR
Completed a Graduate Certificate in a related discipline with a Grade Point Average of 5 (65)% or greater from a recognised higher education institution or equivalent.
OR
Completed the relevant courses in the Graduate Certificate in Marketing with a Grade Point Average of 5 (65%) or greater.
Students with a Grade Point Average of 4.5-4.9 (55-64%) need to demonstrate competency in numeracy and literacy sufficient for satisfactory progress in the program.Competency can be demonstrated by higher grades in relevant disciplines.
Minimum English language entry requirements: coursework programs
The minimum English language entry requirements for international students who speak English as a foreign language are detailed below. It should be noted that some programs may specify higher English language entry requirements. These will be indicated in relevant program documentation.
Applicants are required to meet at least one of the English language entry requirements listed. Possession of one or more of these qualifications, in addition to the academic entry requirements does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive.
Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
Postgraduate
|
English Language Test (see Note 1) |
Score |
|
IELTS (International English Language Testing System) |
|
|
·Reading and Writing |
6.0 |
|
·Overall Band Score |
6.5 |
|
TOEFL (Test of English as a Foreign Language) |
|
|
·TOEFL iBT (Internet-based test) |
90 with no band less than 21 |
|
·TOEFL PBT (Paper-based test) |
577 with TWE (Test of Written English) of 4.5 |
|
|
|
|
English Language Programs |
Score |
|
Successful completion of the CELUSA Academic English Program |
Level 5 |
|
|
|
|
Other Qualifications | |
|
·Successful completion of a tertiary qualification at diploma level or above completed in Australia within the last two years; or | |
|
·Successful completion of at least two years of tertiary study at diploma level or above conducted and completed in English within the last five years in a country in which English is commonly used, as determined by the University (see Note 2). Where the study in English was more than five years ago, this requirement may be satisfied by subsequent and recent work experience of at least two years duration in a setting where English is the language of business subject to satisfactory evidence as determined by the University. | |
Note 1: Results from IELTS and TOEFL are valid for two years.
Note 2: The University, through UniSA International, maintains a list of countries where English is commonly used and which would satisfy this criteria. This may include particular educational institutions within a given non-English speaking country where English is the language of instruction.
Content/structure
The program consists of 8 courses totalling 36 units and can be completed within 12 months of full-time study. The program is also available for part-time study.
Fee information
Fees for International students: $AU 19,920 per 1.0 EFTSL for students commencing in 2010.Fees are calculated on a per Unit basis with 1.0 EFTSL = 36 Units.
Fees for International students are determined one year in advance and are subject to variation.
Fees for Fee Paying Postgraduate students: $AU 17,600 per 1.0 EFTSL for students commencing in 2009.
Fees are calculated on a per Unit basis with 1.0 EFTSL = 36 Units.
Program requirements
| Course name | Area + Cat. No. | Units | EFTSL |
|---|---|---|---|
Advanced Marketing New title from 2010: Marketing Management | MARK 5025 | 4.5 | 0.125 |
| ACCT 5011 | 4.5 | 0.125 | |
Advanced Business and Marketing Planning Principles New title from 2010: Marketing Strategy and Planning | MARK 5033 | 4.5 | 0.125 |
Advanced Consumer Behaviour New title from 2010: Influencing Consumer Behaviour | MARK 5032 | 4.5 | 0.125 |
Advanced Market Analysis New title from 2010: Marketing Information and Analysis | MARK 5064 | 4.5 | 0.125 |
Marketing Elective | 4.5 | ||
Marketing or Business Elective | 4.5 | ||
Marketing or Business Elective | 4.5 | ||
Rules
- All students must complete five marketing courses and 3 elective courses.
- Students who have a background, or pervious studies, in a particular course may substitute a course of equal value and standing with the approval of the program director.
- Courses available to be taken as electives:
Any postgraduate course in marketing or in the Division of Business and Enterprise for which the student has satisfied the prerequisites.
Notes
- This is a full fee-paying program. Applications should be directed to the School Marketing.
- The program can be completed within 12 months of full-time study. Students should obtain a program timetable from the Program Director.
- Any graduate of an Executive Certificate from the Advertising Federation of Australia (Ad School) who is enrolled in the Graduate Diploma in Marketing will receive credit towards one elective course.