Bachelor of Communication (Media and Culture)

2008 | 2009 | 2010

Division of Education, Arts and Social Sciences | School of Communication

Program Code: MBMC

Program Level: Undergraduate

SATAC code: 444261

Tertiary Entrance Rank (TER) for 2009 Entry: 55.80 (Internal)

Home Campus: Magill

Program Length (in EFTSL): 3

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Program director/s

Dr Jackie Cook (MBMC - Media and Culture)

Communication and Media brochure (PDF - 1278KB download Adobe Acrobat)

Announcement
Students interested in:
Communication and Media Management see Bachelor of Arts
Journalism see Bachelor of Journalism
Film and TV, Multimedia Studies, Music Media, and Drama see Bachelor of Media Arts
Public Relations see Bachelor of Public Relations
Writing and Creative Communication see Bachelor of Arts (Writing and Creative Communication)

Aim

To provide students with a sound knowledge in the theory and skills in human communication, media and cultural studies and to prepare students for careers in a range of communication fields including public relations, advertising, marketing, arts administration and in all areas of the Creative Industries.

Entry requirements

Applicants are required to have one of the following qualifications:

Qualified for the SACE:

recorded achievement in five SACE subjects taken at Stage 2 level; and
included at least four Stage 2 subjects which are approved Higher Education Selection Subjects (HESS); and
obtained a competitive TER;

Completed the equivalent secondary education qualifications as required for University entry under SACE and fulfilled any prerequisite requirements;

Completed the International Baccalaureate Diploma and fulfilled any prerequisite requirements;

Completed or partly completed a recognised higher education program at a recognised higher education institution and fulfilled any prerequisite requirements;

Completed at least four Open Universities Australia (OUA) courses at the appropriate level and fulfilled any prerequisite requirements;

Completed an award from TAFE or from another registered training organisation at AQF Certificate IV or above and fulfilled any prerequisite requirements;

Qualified for Special Entry and fulfilled any prerequisite requirements;

Completed the University Foundation Studies program.

Special entry provisions may also apply for ATSI applicants.

English language entry requirements

For international applicants for whom English is a second language, the minimum English language requirements are:

International English Language Testing System (IELTS Academic): Minimum score of 6.0 in Reading and Writing subscores and minimum overall score of 6.0 obtained within the last two years or corresponding results from an equivalent test such as TOEFL or the appropriate Academic English language level delivered at CELUSA; or

Successful completion of a secondary qualification in Australia within the last two years; or

Successful completion of at least one year of tertiary study in Australia within the last two years; or

Successful completion of one year of secondary or tertiary study conducted and completed in English within the last two years in a country in which:

English is an official language; or
English is commonly used, as determined by the University.

Content/structure

The Bachelor of Communication (Media and Culture) is equivalent to three years of full time study or 108 units. The program includes:

a professional major of eight courses (8 x 4.5 unit courses - total 36 units)
a foundation program (5 x 4.5 unit courses - total 22.5 units)
a general studies sub-major (6 x 4.5 unit courses - total 27 units)
5 professional concentration courses or 5 electives (5 x 4.5 unit courses - total 22.5 units)

Fee information

Fees for Domestic students: Commonwealth Supported
Fees for Commonwealth Supported Students are calculated at the course level. Click on individual courses in the schedule below to determine total program fees.

Fees for International students: $AU 17,500 per 1.0 EFTSL for students commencing in 2010.
Fees are calculated on a per Unit basis with 1.0 EFTSL = 36 Units.
Fees for International students are determined one year in advance and are subject to variation.

Program requirements

Course name	Area + Cat. No.	Units	EFTSL
FIRST YEAR
First Half (Study Period 1, 2 or 3)
Introduction to Communication and Cultural Studies	COMM 1033	4.5	0.125
Communication: Rhetoric and Reasoning L	COMM 1047	4.5	0.125
Computers: Communication and Society	INFT 1003	4.5	0.125
General Studies Sub-major 1 (see Note 3)		4.5
Second Half (Study Period 4, 5 or 6)
Screen Matters: Film, Television and New Media (see Note 8)	COMM 1018	4.5	0.125
Global Societies	POLI 1014	4.5	0.125
Media Literacies	HUMS 1013	4.5	0.125
General Studies Sub-major 2 (see Note 3)		4.5
SECOND YEAR
First Half (Study Period 1, 2 or 3)
Culture, Place and Meaning	HUMS 2023	4.5	0.125
Professional Major Option 1 (see Note 1)		4.5
General Studies Sub-major 3 (see Note 3)		4.5
Elective/Professional Concentration 1 (see Note 4)		4.5
or
Communication, Culture and Indigenous Australians (see Note 5)	COMM 2060	4.5	0.125
Second Half (Study Period 4, 5 or 6)
Creative Industries and Ethics (see Note 8)	COMM 2041	4.5	0.125
General Studies Sub-major 4 (see Note 3)		4.5
Elective 1/Professional Concentration 1 (see Note 4)		4.5
or
Communication, Culture and Indigenous Australians (see Note 5)	COMM 2060	4.5	0.125
Elective 2/Professional Concentration 2 (see Note 4)		4.5
THIRD YEAR
First Half (Study Period 1, 2 or 3)
Communication Practicum 1 (see Note 7)	COMM 3013	4.5	0.125
General Studies Sub-major 5 (see Note 3)		4.5
Elective 3/Professional Concentration 3(see Note 4)		4.5
Elective 4/Professional Concentration 4 (see Note 4)		4.5
Second Half (Study Period 4, 5 or 6)
Communication Practicum 2 (see Notes 6 and 7)	COMM 3014	4.5	0.125
Professional Major Option 2 (see Note 1)		4.5
General Studies Sub-major 6 (see Note 3)		4.5
Elective 5/Professional Concentration 5 (see Note 4)		4.5

Professional Major Optional Courses/Professional Concentration Courses
Advertising: Images, Industry and Audience	COMM 3006	4.5	0.125
Australian Television and Cinema Industries	COMM 1017	4.5	0.125
From Mickey to Manga: Understanding the Animated Image	COMM 2043	4.5	0.125
Games: Industry, Culture and Aesthetics	COMM 2063	4.5	0.125
Gender, Sexualities, Race and Representation	HUMS 2032	4.5	0.125
Global Cinemas, Local Identities	COMM 2015	4.5	0.125
Hot Bodies, Cool Flesh: Sex, Race and the Visual Body	HUMS 3038	4.5	0.125
Internship in Communication, Media and Culture (see Note 8)	COMM 3043	4.5	0.125
Italy Close-up: Cinematic Identities and Cultures (see Note 9)	LANG 3018	4.5	0.125
Mapping Everyday Cultures	HUMS 2024	4.5	0.125
Multi-Mediations: Social and Cultural Uses of the New Media	HUMS 2025	4.5	0.125
Music, Communities and Fan Cultures	COMM 2033	4.5	0.125
Radio and Society	COMM 2014	4.5	0.125
Representing Reality: Photography, Video and Image	HUMS 3037	4.5	0.125
Television and Society	COMM 2005	4.5	0.125
Urban Cultures	HUMS 3035	4.5	0.125

Notes

The professional major of 36 units is made up of eight courses (8 x 4.5 unit courses) of which six are core courses and two are professional major options. The 6 x 4.5 unit core courses are:
COMM 1033 Introduction to Communication and Cultural Studies
COMM 1018 Screen Matters: Film, Television and New Media
HUMS 2023 Culture, Place and Meaning
COMM 2041 Creative Industries and Ethics
COMM 3013 Communication Practicum 1
COMM 3014 Communication Practicum 2
The remaining 2 x 4.5 unit courses are selected from the professional major optional courses listed on the schedule.
The foundation program courses totalling 22.5 units are common to all students enrolled in the undergraduate programs offered within the School of Communication. The 5 x 4.5 unit foundation courses are:
COMM 1047 Communication: Rhetoric and Reasoning L
INFT 1003 Computers: Communication and Society
POLI 1014 Global Societies
HUMS 1013 Media Literacies
COMM 2060 Communication, Culture and Indigenous Australians
The general studies sub-major (27 units) can be taken in a wide range of disciplines. Not all general studies sub-majors are available on each campus. Students enrolled in a professional major on one campus may enrol in a general studies sub-major on another campus. Courses making up each sub-major are detailed in Majors and Minors. Students may not enrol in the Communication, Media and Culture sub-major.
Students may choose to complete either 5 courses (22.5 units) of professional concentration courses chosen from courses listed on the schedule; or 5 courses (22.5 units) of electives chosen from any courses offered in the University, including courses from the field of their professional major or general studies sub-major. Electives may be selected from the Professional Major Optional Courses/Professional Concentration Courses listed on the schedule.
The following course is available in both the first and second half of the year:
COMM 2060 Communication, Culture and Indigenous Australians
COMM 3014 Communication Practicum 2 requires the equivalent of 5 full days of placement in a workplace and individual sessions with supervising staff.
International students may enrol in the 9 unit COMM 3041 Communication Practices in place of both COMM 3013 Communication Practices 1 and COMM 3014 Communication Practices 2. The documented permission of the Program Director is required.
COMM 2041 Creative Industries and Ethics is a prerequisite for COMM 3043 Internship in Communication, Media and Culture.
COMM 1018 Screen Matters: Film, Television and New Media is a prerequisite for LANG 3018 Italy Close-up: Cinematic Identities and Cultures.
A three year Bachelor of Marketing and Communication is available.

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