Bachelor of Management (Marketing)

2008 | 2009 | 2010

Division of Business | School of Marketing

Program Code: OBMG

Program Level: Undergraduate

Home Campus: Offshore

Program Length (in EFTSL): 3

Program director/s

Associate Professor John Wilkinson (OBMG - Marketing)

Further information about the program is available from Taylors College.

Aim

The Bachelor of Management (Marketing) provides a professional level of education for potential and current managers. To this end the program is designed to enable graduates to acquire skills, knowledge and attitudes that will assist them to work and develop as productive and socially responsible managers. The program structure provides flexibility in allowing students to select the marketing courses to suit their interests, capabilities and occupational aspirations and to extend their professional knowledge by undertaking a second major.

Entry requirements

Applicants are required to have:

Qualified for the SACE; and
Recorded achievement in five SACE subjects taken at Stage 2 level; and
Included at least four Stage 2 subjects which are approved Higher Education Selection Subjects (HESS);
Obtained a competitive TER.

Alternatively, the minimum educational requirements may be met by those who have:

Completed the equivalent secondary education qualifications as required for university entry under SACE;
Completed or partly completed a recognised higher education program at a recognised higher education institution;
Completed at least four Open Universities Australia (OUA) courses at the appropriate level;
Completed a recognised diploma or advanced diploma from TAFE;
Completed the International Baccalaureate Diploma;
Qualified for Special Entry.

In addition to these academic requirements, all students entering the Program will have successfully completed tertiary level studies equivalent to higher certificate and diploma level in a business related discipline.

Minimum English language entry requirements: coursework programs

The minimum English language entry requirements for international students who speak English as a foreign language are detailed below. It should be noted that some programs may specify higher English language entry requirements. These will be indicated in relevant program documentation.

Applicants are required to meet at least one of the English language entry requirements listed. Possession of one or more of these qualifications, in addition to the academic entry requirements does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive.

Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

Undergraduate

English Language Test (see Note 1)

Score

IELTS (International English Language Testing System)

·Reading and Writing

6.0

·Overall Band Score

6.0

TOEFL (Test of English as a Foreign Language)

·TOEFL iBT (Internet-based test)

80 with no band less than 20

·TOEFL PBT (Paper-based test)

550 with TWE (Test of Written English) of 4.5

English Language Programs

Score

Successful completion of the CELUSA Academic English Program

Level 4

Other Qualifications

·Successful completion of a secondary qualification in Australia within the last two years; or

·Successful completion of at least one year of tertiary study in Australia within the last two years; or

·Successful completion of one year of secondary or tertiary study conducted and completed in English within the last two years in a country in which English is commonly used, as determined by the University (see Note 2).

Note 1: Results from IELTS and TOEFL are valid for two years.

Note 2: The University, through UniSA International, maintains a list of countries where English is commonly used and which would satisfy this criteria. This may include particular educational institutions within a given non-English speaking country where English is the language of instruction.

Fee information

Fees for Domestic students: Commonwealth Supported
Fees for Commonwealth Supported Students are calculated at the course level. Click on individual courses in the schedule below to determine total program fees.

Program requirements

Course name	Area + Cat. No.	Units	EFTSL
FIRST YEAR
First Half (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange	MARK 1010	4.5	0.125
Introduction to Management New title from 2010: Management Principles	BUSS 1054	4.5	0.125
Managing Communication in Business	COMM 1054	4.5	0.125
Accounting, Decisions and Accountability	ACCT 1005	4.5	0.125
Second Half (Study Period 4, 5 or 6)
Business Information Systems	INFS 1011	4.5	0.125
Microeconomics	ECON 1006	4.5	0.125
Buyer and Consumer Behaviour	MARK 1008	4.5	0.125
Quantitative Methods for Business	MATH 1053	4.5	0.125
SECOND YEAR
First Half (Study Period 1, 2 or 3)
Introduction to Law	LAWS 1002	4.5	0.125
Market Analysis	MARK 2010	4.5	0.125
Advertising	MARK 2007	4.5	0.125
Market Research	MARK 2020	4.5	0.125
Second Half (Study Period 4, 5 or 6)
Client and Customer Relationship Management	MARK 2027	4.5	0.125
Brand Management	MARK 2008	4.5	0.125
Elective (see Note 2)		4.5
Elective (see Note 2)		4.5
THIRD YEAR
First Half (Study Period 1, 2 or 3)
Business and Marketing Planning Principles	MARK 3009	4.5	0.125
Personal Selling	MARK 2013	4.5	0.125
Elective (see Note 2)		4.5
Elective (see Note 2)		4.5
Second Half (Study Period 4, 5 or 6)
Integrated Marketing Topics	MARK 3012	4.5	0.125
Elective		4.5
Elective (see Note 2)		4.5
Elective (see Note 2)		4.5

Rules

The program comprises:

a division core of eight courses (including Marketing Principles: Trading and Exchange);
a sequence of nine courses specific to the program;
seven elective courses

Notes

All division core courses will be offered in both the first and second half of the year.
Students may use the electives to complete either:
- a four course minor and three other courses.
- A group of 7 courses which do not comprise a major or a minor. Students intending to take a minor in another discipline may include an elective in their first year as the first course in that stream (in place of one of the first year courses shown in the program schedule). Course selection and scheduling should take prerequisites into account
Minors must be selected from the Bachelor of Commerce, Bachelor of Applied Finance or Bachelor of Business (Management of Information Technology) program courses offered at Taylor's College. Students may also select a minor from Communication courses offered by the School of Communication at Taylor's College. These courses are:

COMM 1055 Public Relations 1 CMM
COMM 2037 Public Relations 2
COMM 1043 Document Design and Publication and
COMM 3006 Advertising: Images, Industry and Audience.
Marketing Courses:

Students are required to complete the following 10 courses:
MARK1010 Marketing Principles: Trading and Exchange
MARK 1008 Buyer and Consumer Behavior
MARK 2010 Market Analysis
MARK 2007 Advertising
MARK 2020 Market Research
MARK 2027 Client and Customer Relationship Management
MARK 2007 Brand Management
MARK 2013 Personal Selling
MARK 3009 Business and Marketing Planning Principles
MARK 3012 Integrated Marketing Topics

Further information