Bachelor of Business (Marketing)
2008 | 2009 | 2010Division of Business | School of Marketing
| Program Code: OBMK Program Level: Undergraduate Home Campus:
Offshore Program Length (in EFTSL):
3 |
Program director/s
- Associate Professor John Wilkinson (OBMK - Marketing)
The final intake for this program in Hong Kong is November 2010
Aim
The Bachelor of Business (Marketing) provides a professional level of education for potential and current managers. To this end the program is designed to enable graduates to acquire skills, knowledge and attitudes that will assist them to work and develop as productive and socially responsible managers. The program structure provides marketing courses to suit their interests, capabilities and occupational aspirations and to extend their professional knowledge.
Entry requirements
All students entering the Program will have successfully completed tertiary level studies equivalent to higher certificate and diploma level in a business related discipline.
Minimum English language entry requirements: coursework programs
The minimum English language entry requirements for international students who speak English as a foreign language are detailed below. It should be noted that some programs may specify higher English language entry requirements. These will be indicated in relevant program documentation.
Applicants are required to meet at least one of the English language entry requirements listed. Possession of one or more of these qualifications, in addition to the academic entry requirements does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive.
Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
Undergraduate
|
English Language Test (see Note 1) |
Score |
|
IELTS (International English Language Testing System) |
|
|
·Reading and Writing |
6.0 |
|
·Overall Band Score |
6.0 |
|
TOEFL (Test of English as a Foreign Language) |
|
|
·TOEFL iBT (Internet-based test) |
80 with no band less than 20 |
|
·TOEFL PBT (Paper-based test) |
550 with TWE (Test of Written English) of 4.5 |
|
|
|
|
English Language Programs |
Score |
|
Successful completion of the CELUSA Academic English Program |
Level 4 |
|
|
|
|
Other Qualifications | |
|
·Successful completion of a secondary qualification in Australia within the last two years; or | |
|
·Successful completion of at least one year of tertiary study in Australia within the last two years; or | |
|
·Successful completion of one year of secondary or tertiary study conducted and completed in English within the last two years in a country in which English is commonly used, as determined by the University (see Note 2). | |
Note 1: Results from IELTS and TOEFL are valid for two years.
Note 2: The University, through UniSA International, maintains a list of countries where English is commonly used and which would satisfy this criteria. This may include particular educational institutions within a given non-English speaking country where English is the language of instruction.
Assumed knowledge has been built into the course sequences for this program.
Content/structure
The Bachelor of Management (Marketing) requires completion of courses totalling 108 units, the courses being listed in the program schedule.
Program requirements
| Course name | Area + Cat. No. | Units | EFTSL |
|---|---|---|---|
| FIRST YEAR | |||
| MARK 1010 | 4.5 | 0.125 | |
Introduction to Management (see Note 3) New title from 2010: Management Principles | BUSS 1054 | 4.5 | 0.125 |
| ECON 1006 | 4.5 | 0.125 | |
| ACCT 1005 | 4.5 | 0.125 | |
| INFS 1011 | 4.5 | 0.125 | |
| COMM 1054 | 4.5 | 0.125 | |
| MARK 1008 | 4.5 | 0.125 | |
Quantitative Methods for Business (see Note 3) | MATH 1053 | 4.5 | 0.125 |
| SECOND YEAR | |||
Introduction to Law (see Note 3) | LAWS 1002 | 4.5 | 0.125 |
| MARK 2010 | 4.5 | 0.125 | |
| MARK 2007 | 4.5 | 0.125 | |
| MARK 2008 | 4.5 | 0.125 | |
Elective (see Note 3) | 4.5 | ||
Elective (see Note 3) | 4.5 | ||
Elective (see Note 3) | 4.5 | ||
| THIRD YEAR | |||
| MARK 3009 | 4.5 | 0.125 | |
| MARK 2020 | 4.5 | 0.125 | |
| MARK 2027 | 4.5 | 0.125 | |
| MARK 2013 | 4.5 | 0.125 | |
| MARK 3012 | 4.5 | 0.125 | |
Elective (see Note 3) | 4.5 | ||
Elective (see Note 3) | 4.5 | ||
Elective (see Note 3) | 4.5 |
Rules
Credit up to a maximum of 54 units may be granted for prior study at a recognised institution.
Students taking this program at the School of Continuing Education, Hong Kong Baptist University will be granted credit in a minimum of 36 units in the courses outlined above.
Notes
- The program will be taught offshore, using a combination of flexible learning techniques, including intensive onsite seminars/workshops supported by print resources and online documentation. Students will study this program part time.
- All matters relating to admission, program delivery, delivery of study guides, assessment procedures, program administration will be handled in Hong Kong by the School of Continuing Education (Hong Kong Baptist University) in conjunction with Transnational Support Services and the School of Marketing.
- Students entering the marketing degree program in Hong Kong will have qualifications in business, management or commerce. Credit has been determined through an examination of the courses that typically made up these qualifications and in accordance with the Hong Kong Baptist University credit register. Credit will normally be granted for the following:
Business Information Systems INFS 1010
Introduction to Law LAWS 1002
Quantitative Methods for Business MATH 1053
7 X Electives
If students' previous qualifications do not entitle them to the above exemptions with UniSA, students can complete further studies with SCE and reapply.