Professor Byron Sharp |
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| Position: | Professor of Marketing Science | |
| Division/Portfolio: | Division of Business | |
| School/Unit: | School of Marketing | |
| Campus: | City West Campus | |
| Office: | Y4-36 | |
| Telephone: | +61 8 830 20715 | |
| Fax: | +61 8 830 20442 | |
| Email: | Byron_dot_Sharp_at_unisa_dot_edu_dot_au | |
| URL for Business Card: | http://people.unisa.edu.au/Byron.Sharp | |
Dr Byron Sharp is Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, one of UniSA's research institutes.
Ehrenberg-Bass Institute for Marketing Science
Teaching interests
- Buyer & Consumer Behaviour
- Laws in marketing
- Philosophy of Marketing Science
- Advertising
Professional associations
Board member: Wharton SEI Center's Future of Advertising project.
Qualifications
PhD (Adelaide)
M.Bus by Research (UniSA)
B.Commerce (Auckland)
Research interests
- Buyer behaviour and brand performance
- Laws & principles in marketing
- Market-based assets
- Advertising & Media
Research publications
100+ refereed conference papers and journal articles, in international journals such as International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Consumer Marketing, Australasian Marketing Journal.
Editorial Board member of: Marketing Theory, Journal of Consumer Marketing Marketing Bulletin, Australasian Marketing Journal, and the Journal of Empirical Generalisations in Marketing Science
see http://www.marketingsciencecentre.com/MSCpeople/ByronSharp/byronpubs/byronpubs.html
Expertise for Media Contact
I am able to provide media comment in the following areas of expertise:
Discipline: Marketing
- Customer loyalty
- Loyalty Programs
- Advertising effectiveness
- Buyer behaviour
- Marketing metrics
Research Degree Supervisor
I supervise research degree candidates undertaking topics related to the core research programs of the Ehrenberg-Bass Institute for Marketing Science. 30 successful completions.Change | Staff home page help