Associate Professor Jenni Romaniuk

Currently supervising PhD and Masters by Research students. Previously supervised 2 PhD completions and 4 Masters by Research completions in Brand Image/Salience topics.

Editor of The Journal of Empirical Generalisations in Marketing

Marketing Science Centre

Journal of Empirical Generalisations in Marketing

Phd (Marketing), M.Bus (Research), B.Bus (Marketing)

• Principal interests are in the areas of Brand Salience, Brand Perceptions and Buying Behaviour, Consideration, Consumer behaviour, Advertising Effectiveness and Empirical Generalisations in Marketing.

Winchester, M., J. Romaniuk and S. Bogomolova (2008) Positive and Negative Brand Beliefs and Brand Defection/Uptake. European Journal of Marketing

Romaniuk, J. and B. Sharp (2004). "Conceptualizing and measuring brand salience." Marketing Theory 4(4): 327-342.

Romaniuk, J. (2007) “Word of Mouth and the Viewing of Television Programs” Journal of Advertising Research Vol 4. Dec

Romaniuk, J., S. Peach, C. Driesener, and B. Sharp (2004) “Brand and Advertising Awareness: A replication and Extension of a Known Empirical Generalisation”. Australasian Marketing Journal Vol 12 No. 3 pp 70-80.

Romaniuk, J. and E. Gaillard (2007) “The relationship between Unique Brand Associations, Brand Usage and Brand Performance: Analysis across eight categories” Journal of Marketing Management Vol 23 No. 3-4 pp 267-284.

Romaniuk, J. and E. Nicholls (2006) “Evaluating Advertising Effects on Brand Perceptions: Incorporating Prior Knowledge” International Journal of Market Research Vol 48 (2)

Winchester, M and J. Romaniuk (2007) “Negative brand beliefs and brand usage” International Journal of Market Research (forthcoming)

Romaniuk, J. (2004). "Testing the accuracy of Verbal Probability Scale for predicting short-term brand choice." Marketing Bulletin Vol 15.

Driesener, C. and J. Romaniuk (2006) Comparing Methods of Brand Image Measurement. International Journal of Market Research Vol 48 (6) pg 681-698

Romaniuk, J. and J. Dawes (2005) “Sharing of Price points” Journal of Product and Brand Management Vol 14 (1) pg 57-64

Romaniuk, J. (2003). "Brand Attributes - 'Distribution Outlets' in the Mind." Journal of Marketing Communications 9 (June): 73-92.

Winchester, M. and J. Romaniuk, J (2003). "Evaluative and Descriptive Patterns in Negative Image attributes." International Journal of Market Research 42(Issue 2, Spring/Summer): 219-230.

Romaniuk, J. (2006) “Comparing Promoted and Unprompted Methods for Measuring Consumer Brand Associations” Journal of Targeting Measurement and Analysis. Oct, Vol 16 (1) pg 3-11

Romaniuk, J and B. Sharp (2002) Brand salience and customer defection in subscription markets" Journal of Marketing Management

Romaniuk, J. and B. Sharp (2000). "Using Known Patterns in Image Data to Determine Brand Positioning." International Journal of Market Research 42(Issue 2, Spring/Summer): 219-230.

Romaniuk, J. and S. Bogomolova (2005) “Variation in Brand Trust Scores”. Journal of Targeting, Measurement and Analysis Vol 13 (2) pf 363-373

I am able to provide media comment in the following areas of expertise:

Discipline: Marketing / Advertising, Brand Management

• Brand Management
• Brand Equity
• Advertising effectiveness
• Word of Mouth