Professor Malcolm Wright

Malcolm is Professor of Marketing and Head of the School of Marketing. He has a strong background in marketing science and new product development, having published in many leading international journals and taught at respected universities in Australia and New Zealand. He combines this academic background with practical experience, not just as a consultant, but early in his career working for IBM and Telecom NZ, and more recently as a successful Managing Director of a substantial CBD property investment group. Malcolm is also currently Acting Head of School of the International Graduate School of Business.

• Marketing Principles
• Marketing Management
• Strategic Marketing Management
• Market Research
• Consumer Behaviour
• New Product Development
• Marketing Planning and Strategy
• Marketing Theory

American Marketing Academy

Product Development Management Association

Australian New Zealand Marketing Academy

European Marketing Academy

PhD in Marketing, Marketing Science Centre, University of South Australia, 1999.

Master of Commerce and Administration (1st Class) in Marketing, Victoria University, 1993.

BCom in Marketing, Otago University, 1986.

BA in Philosophy, Otago University, 1985.

SELECTED PUBLICATIONS

East, R., Wright, M. and Vanhuele, M. (2008), Consumer Behaviour: Applications in Marketing, Sage:London.

Wright, M. and Riebe, E. forthcoming, Brand Defection is Negatively Correlated with Market Share, European Journal of Marketing.

Wright, M. (2009), A New Theorem for Optimizing the Advertising Budget, Journal of Advertising Research, 49, 2 (June) 164-169.

Wright, M. and Armstrong, J.S. (2008), The Ombudsman:Verification of Citations: Fawlty Towers of Knowledge. Interfaces, 38, 2 (March-April), 125-139, with commentaries by Don Dillman, Mark Uncles and Brian Martin, and an introduction by Gary Lilien.

East, R., Hammond, K. and Wright, M. (2007), The Relative Incidence of Positive and Negative Word of Mouth: A multi-category study, International Journal of Research in Marketing, 24, 2, 175-184.

Wright, M. and MacRae, M. (2007), Bias and Variability in Purchase Intention Scales, Journal of the Academy of Marketing Science, 35(4), 617-624.

Lees, G. and Wright, M. (2004) The Effect of Concept Formulation on Concept Scores, Journal of Product Innovation Management, 21, 6, 389-400.

Wright, M., Sharp, A. and Sharp B. (2002), Market Statistics for the Dirichlet Model: Using the Juster Scale to Replace Panel Data, International Journal of Research in Marketing, 19, 1, 81-90.

Sharp, B., Wright, M. and Goodhardt, G., (2002), Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns, Australasian Marketing Journal, 10, 3, 7-20.

Wright, M., Gendall, P. and Lewis, A. (1999), Making Survey Based Price Experiments More Accurate, Journal of the Market Research Society, 41, 2, 245-249.

Wright, M. and Ashill, N. (1998), A Contingency Model of Marketing Information, European Journal of Marketing, Issue 32, 1/2, 1998, 125-144.

Wright. M. and Kearns, Z. (1998), Progress in Marketing Knowledge, Journal of Empirical Generalisations in Marketing Science, 3, pp.1-21.

Wright, M., Upritchard, C. and Lewis, A. (1997), A Validation of the Bass Model of New Product Diffusion in New Zealand, Marketing Bulletin, 8, 15-29.