Dr Nick Danenberg
|Division/Portfolio:||University of South Australia Business School|
|School/Unit:||Ehrenberg-Bass Institute for Marketing Science|
|Campus:||City West Campus|
|URL for Business Card:||http://people.unisa.edu.au/Nick.Danenberg|
Nick is a Senior Research Fellow in the Ehrenberg-Bass Institute for Marketing Science, working in the Australian Seafood CRC.
Nick has an extensive career history in sales and marketing positions with some of Australia's best known companies in the services and the manufacturing sectors. He now specialises in providing marketing research expertise to the Australian seafood industry, through his work in the Australian Seafood CRC.
Nick joined the Marketing Science Centre in 1995, completing his M Bus (Research) degree in 1998 in the area of customer loyalty and defection management in subscription markets and completing his PhD in the area of advertising effectiveness and budgeting.
Nick's major areas of research interest are in advertising and media effectiveness, branding and loyalty; and more recently, with a focus on the marketing and promotion of Australian seafood
Nick has extensive research experience using both qualitative and quantitative techniques, having worked with many of Australasia's leading corporations as well as many government agencies, businesses serving consumer markets as well as those serving business to business markets.
Nick has presented his research at many industry and academic conferences in Australia and internationally. See below for a list of publications.
- Marketing Communications
Doctor of Philiosophy, University of South Australia, 2008
My full-time doctoral studies were undertaken with the support of an Australian Postgraduate Award (APA). The title of the thesis was "Testing the Advertising Intensiveness Law in Budgeting".
Master of Business by Research, University of South Australia, 1998
My full-time masters studies were undertaken with the support of an Australian Postgraduate Award (APA). The title of the thesis was "Predicting Customer Loyalty: A Probabilistic Approach".
Bachelor of Business, University of South Australia, 1993
- Marketing and promotion of Seafood
- Advertising and media effectiveness
- Customer and Brand Loyalty
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