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Dr Nick Danenberg 

Position: Project Officer Dr Nick Danenberg
Division/Portfolio: University of South Australia Business School
School/Unit: Ehrenberg-Bass Institute for Marketing Science
Campus: City West Campus
Email: Nick_dot_Danenberg_at_unisa_dot_edu_dot_au
URL for Business Card: http://people.unisa.edu.au/Nick.Danenberg

Nick is a Senior Research Fellow in the Ehrenberg-Bass Institute for Marketing Science, working in the Australian Seafood CRC.

Nick has an extensive career history in sales and marketing positions with some of Australia's best known companies in the services and the manufacturing sectors. He now specialises in providing marketing research expertise to the Australian seafood industry, through his work in the Australian Seafood CRC.

Nick joined the Marketing Science Centre in 1995, completing his M Bus (Research) degree in 1998 in the area of customer loyalty and defection management in subscription markets and completing his PhD in the area of advertising effectiveness and budgeting.

Nick's major areas of research interest are in advertising and media effectiveness, branding and loyalty; and more recently, with a focus on the marketing and promotion of Australian seafood

Nick has extensive research experience using both qualitative and quantitative techniques, having worked with many of Australasia's leading corporations as well as many government agencies, businesses serving consumer markets as well as those serving business to business markets.

Nick has presented his research at many industry and academic conferences in Australia and internationally. See below for a list of publications.

Links to other sites

The Australian Seafood CRC

Ehrenberg-Bass Institute's homepage

My publications

Teaching interests

  • Advertising
  • Marketing Communications
  • Media

I teach the following courses

MARK 2007Advertising


Doctor of Philiosophy, University of South Australia, 2008
My full-time doctoral studies were undertaken with the support of an Australian Postgraduate Award (APA). The title of the thesis was "Testing the Advertising Intensiveness Law in Budgeting".

Master of Business by Research, University of South Australia, 1998
My full-time masters studies were undertaken with the support of an Australian Postgraduate Award (APA). The title of the thesis was "Predicting Customer Loyalty: A Probabilistic Approach".

Bachelor of Business, University of South Australia, 1993

Research interests

  • Marketing and promotion of Seafood
  • Advertising and media effectiveness
  • Branding
  • Customer and Brand Loyalty

Research publications

Please click here to get a list of Nick's publications

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