Dr Sam Huang 

Dr. Songshan (Sam) Huang joined the University of South Australia as a lecturer in tourism management in July 2007. He was awarded a PhD degree from the School of Hotel and Tourism Management, The Hong Kong Polytechnic University in March 2007.

Sam has extensive industrial and administrative experiences in the tourism industry in China. Before pursuing his PhD in Hong Kong, he had been working for seven years as a government official in the Human Resources Department of the China National Tourism Administration (CNTA). While in the CNTA, he was mainly in charge of human resources development issues in China's tourism industry, such as the national tour guide selection examination and travel agent qualification training; he also worked from time to time for other CNTA departments in various marketing and policy-making projects. Due to his knowledge and experience in China's tourism industry, Sam had the privilege of working in a WTO expert panel for the criteria formulation of the China Best Tourism City Project. His previous job in CNTA enabled him to gain a thorough understanding of the tourism industry and political system in China.

Dr. Huang has been actively involved in tourism research and policy activities in China. He worked as an invited research fellow for the Policy Research Center of the People's Government of Anhui Province.

Since boarding on an academic career, Sam has been working as a devoted researcher. He has published in a wide range of major tourism and hospitality journals. He is now a PhD supervisor and is recruiting Honours and PhD students interested in tourism research.

View Sam Huang's Google Scholar Profile

Book Link: Tourism in China: Destinations, Planning and Experiences (Eds: C. Ryan, S. Huang)

Journal of Hospitality and Tourism Management Special Issue on Emerging Tourist markets

Centre for Tourism and Leisure Management

Centre for Asian Business

The International Council on Hotel, Restaurant, and Institutional Education

The Council for Australian University Tourism and Hospitality Education (CAUTHE)

School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Adelaide Chinese Dance Academy

• Research Methods in Tourism and Hospitality
• Tourism Marketing
• Tourism Planning and Policy
• Consumer Behavior in Travel and Tourism

Certified Hospitality Educator (CHE), American Hotel & Lodging Association Educational Institute. January 12, 2006 – January 12, 2011

The International Council of Hotel, Restaurant and Institutional Education (I-CHRIE)

The Asia Pacific Council of Hotel, Restaurant and Institutional Education (APacCHRIE)

Council for Australian University Tourism and Hospitality Education (CAUTHE)

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Editorial Board Membership:

Journal of Travel and Tourism Marketing

Journal of Teaching in Travel and Tourism

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Guest Editor: Journal of Travel and Tourism Marketing Special Issue "Chinese Outbound Travel: Emerging Issues and Implications"

Guest Editor: Journal of Hospitality and Tourism Management Special Issue "Expanding the Knowledge Base on Emerging Markets"

Guest Editor: Journal of China Tourism Research Special Issue "Domestic Tourism in China: Emerging Trends and Issues"

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Ad Hoc Reviewer for the following refereed Journals:

Journal of Hospitality and Tourism Research

Asia Pacific Journal of Tourism Research

Current Issues in Tourism

Tourism Management

Annals of Tourism Research

Journal of Sustainable Tourism

Cornell Hospitality Quarterly

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Awards

UniSA 5-Year Supported Researcher Award in 2013

ECR Research Excellence Award in 2011

The Gary Crilley Researcher of the Year Award for 2010

UniSA Early Career Researcher International Travel Award 2010

Who's Who In the World 2011

PhD Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR.

Master of Education, Beijing Normal University, China.

Graduate Certificate in Public Administration, National School of Administration, China.

BA in Education, Henan University, China

• Consumer Behavior in Tourism and Hospitality
• Tourism Destination Marketing
• Tourism Education
• China Tourism Studies
• Tour Guide studies
• _________________________________________
• Recent Research Grants
• 1. "A Multilevel Investigation of Factors Influencing Employees' Service Performance"; Business Division Samll Research Grant; 2012-2013
• 2. "Australian Residents' Perceptions of China as a Tourism Detination"; External industry-based research project, 2010-2011.
• 3. "Revalidation of a tour guide interpretation evaluation instrument", co-funded by School of Management at UniSA and Sovereign Hill Museums Association, 2010-2011.
• 4. "Structures, Effects and Development of Entrepreneurs’ Networks in A Transition Economy: A Comparative Study of State-owned, Private and Foreign Economy Hotel Chains in China"; Competitive external funding project from The Hong Kong Polytechnic University; 2008-2010.
• 5. "Australia’s Destination Image among Mainland Chinese Travellers: An Exploratory Study"; Business Division Small Research Grant; 2008-2009.
• 6."Internationalisation of Chinese Hotel Groups: A Case Study"; Business Division Small Research Grant; 2007-2008.

Research Books

Huang,S. & Sun, X. (2013, forthcoming). Economy Hotels in China: A Glocalized Innovative Hospitality Sector. London: Routledge.

Ryan, C., & Huang, S. (Eds). (2013). Tourism in China: Destinations, Planning and Experiences. Bristol, UK: Channel View Publications. ISBN: 978-1-84541-400-9. View or order this book via Publisher link

Huang, S. & Hsu, C.H.C. (2009). Structural analysis of tourist behavior: A study on past mainland Chinese visitors to Hong Kong. Lambert Academic Publishing. ISBN: 978-3-8383-0808-1.

Refereed Journal Articles:

Huang, S., Liu, Z, & Hsu, C. (in press). Customer experiences with economy hotels in China: Evidence from mystery guests. Journal of Hospitality Marketing and Management. (ABDC: A)

Chen, G., Bao, J., Huang, S. (in press). Segmenting Chinese backpackers by travel motivations. International Journal of Tourism Research. DOI: 10.1002/jtr.1928. View this article via Publisher link (ABDC: A; SSCI) (Accepted 24 October 2012)

Zou, T., Huang, S. & Ding, P. (in press). Towards a community-driven development model of rural tourism: The Chinese experience. International Journal of Tourism Research.DOI: 10.1002/jtr.1925. View this article via Publisher link (ABDC: A; SSCI) (Accepted 21 Sept. 2012)

Gross, M., & Huang, S. (2013). The domestic development experience of a hotel firm 'with Chinese characteristics': the case of Jin Jiang. Cornell Hospitality Quarterly, 54(2), 211-224. (ERA rank: A; SSCI) View this articel via Publisher link

Gross, M. J., Gao, H., & Huang, S. (2013) China hotel research: A systematic review of the English language academic literature. Tourism Management Perspectives, 6, 68-78. View this article via Publisher link

Assaker, G., Huang, S., Hallak, R. (2012). Applications of Partial Least Squares Structural Equation Modeling in tourism research: A methodological review. Tourism Analysis, 17(5). 679-686. (ERA rank: A).

Hsu, C. H. C., & Huang, S. (2012). An extension of the TPB model for tourists. Journal of Hospitality and Tourism Research, 36(3),390-417. DOI: 10.1177/1096348010390817 (ERA rank: A; SSCI).

Hsu, C.H.C., Liu, Z., & Huang, S. (2012). Manageiral ties in economy hotel chains in China: Comparison of different ownership types during entrepreneurial processes. International Journal of Contemporary Hospitality Management, 24(3), 477-495 (ERA rank: B; SSCI)

Huang, S. (2012). Similar exercises, different consequences: An examination of tourism research in national research assessment frameworks. Tourism Management Perspectives, 2-3, 13-18. (New sister journal to Tourism Management).

Wang, X., Huang, S., Zou, T., & Yan H. (2012). Effects of the high speed rail network on China's regional tourism development. Tourism Management Perspectives, 1(1), 34-38. (New sister journal to Tourism Management)

Hu, R. & Huang, S. (2011).A review of doctoral thesis research in tourism management in China. Journal of Hospitality, Leisure, Sport & Tourism Education, 10(2), 121-125. DOI: 10.3794/johlste.102.382 (ERA rank: C; SSCI)

Huang, S. (2011). "CHINA,FOREVER": Orientalism Revisited. Annals of Tourism Research, 38(3), 1188-1192. doi:10.1016/j.annals.2011.01.001 (ERA Rank: A*; SSCI)

Gross, MJ & Huang, S (2011). Exploring the internationalisation prospects of a Chinese domestic hotel firm. International Journal of Contemporary Hospitality Management, 23(2), 261-274. DOI: 10.1108/09596111111119365. (ERA rank: B; SSCI)

Huang, S. (2011). Tourism as the subject of China's doctoral dissertations. Annals of Tourism Research, 38(1), 316-319. DOI: 10.1016/j.annals.2010.08.005 (ERA Rank: A*; SSCI)

Huang, S. & Weiler, B. (2010). A review and evaluation of China's quality assurance system for tour guiding. Journal of Sustainable Tourism, 18(7), 845-860. DOI: 10.1080/09669582.2010.484492 (ERA rank: A; SSCI)

Huang, S. (2010). A revised importance-performance analysis of tour guide performance in China. Tourism Analysis, 15(2), 227-241. DOI: 10.3727/108354210X12724863327803 (ERA rank: A)

Huang, S. & Gross, M. J. (2010). Australia’s destination image among Mainland Chinese travellers: an exploratory study. Journal of Travel & Tourism Marketing, 27(1), 63-81. DOI: 10.1080/105400903534923 (ERA rank: A; SSCI)

Huang, S., Hsu, C.H.C., & Chan, A. (2010). Tour guide performance and tourist satisfaction: A study of the package tours in Shanghai. Journal of Hospitality and Tourism Research, 34 (1), 3-33. DOI: 10.1177/1096348009349815 (ERA rank: A; SSCI)

Huang, S. (2010). Post-Olympic Tourist Experience: An Autoethnographic Perspective. Journal of China tourism Research, 6(2), 104-122. (ERA rank: C)

Huang, S. (2010). Evolution of China's tourism policies. International Journal of Tourism Policy, 3(1), 78-84. (ERA rank: C)

Huang, S. (2010). Measuring tourist motivation: Do scales matter? Tourismos: An international Multidisciplinary Journal of Tourism, 5(1), 153-162.

Huang, S., Hsu C.H.C. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29-44. DOI:10.1177/0047287508328793 (ERA rank: A*; SSCI)

Gao, S., Huang, S., Huang, Y. (2009). Rural Tourism Development in China. International Journal of Tourism Research, 11(5), 439-450. DOI: 10.1002/jtr.712. (ERA rank: C; ABDC rank: A; SSCI)

Huang, S., & Hsu, C.H.C. (2009). Travel motivation: linking theory to practice. International Journal of Culture, Tourism and Hospitality Research, 3(4), 287-295. DOI:10.1108/17506180910994505 (ERA rank: C).

Huang, S., & Hsu, C.H.C. (2008). Recent tourism and hospitality research in China. International Journal of Hospitality and Tourism Administration, 9(3), 267-287. (ERA rank: C)

Hsu, C.H.C., & Huang, S. (2006). Purification of a travel motivation instrument. International Journal of Business Research, 6(2), 156-165.(ERA rank: B)

Huang, S., & Hsu, C.H.C. (2005). Mainland Chinese residents¡¯ perceptions and motivations of visiting Hong Kong: Evidence from focus group interviews. Asia Pacific Journal of Tourism Research, 10(2), 191-205. (ERA rank: B)

Journal Articles in Chinese:

Huang, S. (2001). Problems and solutions on tourism higher education development in China. Journal of Guilin Institute of Tourism, 12(2), 66-69.

Ding, P, Craig-Smith, S, Huang, S. (2001). An overview of current tourism research situation and development in Australia. Tourism Tribune, 16(2), 72-77.

Huang, S. (2000). Current human resource situation of travel business managers in China, Journal of China Association of Travel Services, 33, 8-11.

Huang, S. (1999). A report on tour guiding worldwide. CNTA Tourism Study, 195, 35-38.

Jin, X, & Huang, S. (1997). Analysis and recommendations on resources allocation of higher education in China. Liaoning Higher Education Research, 95, 17-27.

Huang, S. (1994). External environment of higher education under market economy system. Liaoning Higher Education Research, 73, 35-38.

Academic Textbooks

Hsu, C.H.C., Killion, L., Brown, G., Gross, M., & Huang, S. (2008).Tourism marketing: An Asia-Pacific perspective. Milton, Australia: John Wiley & Sons Australia. ISBN: 978-0-470-81490-1.

Tao, H., & Huang, S. (2005). Tour guiding business, Nankai University Press. (IN CHINESE) ISBN:978-7-310-02317-2.

Tao, H., & Huang, S. (2003). An introduction to tour guiding service. China Tourism Press. (IN CHINESE) ISBN: 978-7-503-21367-0.

Book Chapters

Ryan, C. & Huang, S. (2013). The role of tourism in China’s transition- An introduction. In C. Ryan, & S. Huang (Eds.) Tourism in China: Destinations, Planning and Experiences.(pp. 1-8). Bristol, UK: Channel View.

Ryan, C., & Huang, S. (2013). Experiences in developing places. In C. Ryan, & S. Huang (Eds.) Tourism in China: Destinations, Planning and Experiences. (pp.11-21). Bristol, UK: Channel View.

Huang, S., & Ryan, C. (2013). Policy implementation, destination evolution, and resident perceptions of MICE tourism. In In C. Ryan, & S. Huang (Eds.) Tourism in China: Destinations, Planning and Experiences. (pp. 115-128). Bristol, UK: Channel View.

Huang, S., Ryan, C., & Yang, C. (2013). Local Governments’ roles in tourism institutional evolution. In C. Ryan, & S. Huang (Eds.) Tourism in China: Destinations, Planning and Experiences. (pp.190-207) Bristol, UK: Channel View.

Ryan, C. & Huang, S.(2013). Planning for tourism places. In In C. Ryan, & S. Huang (Eds.) Tourism in China: Destinations, Planning and Experiences. (227-236). Bristol, UK: Channel View.

Ryan, C., & Huang, S. (2013). Chinese tourism research: an international perspective. In In C. Ryan, & S. Huang (Eds.) Tourism in China: Destinations, Planning and Experiences. (pp. 304-315). Bristol, UK: Channel View.

Huang, S. (2010). Toward a behavioral theory of government-firm relationship behavior: "thick-description" of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry. In Arch Woodside (Ed.), Advances in culture, tourism and hospitality research (Volume 4)(pp. 149-163). Bingley, UK: Emerald. ISBN 978-1-84950-900-8.

Hsu, C.H.C., Huang, J, & Huang, S. (2010). Tourism and hospitality research in Mainland China: trends from 2000 to 2008. In D. Pearce & R. Butler (Eds.), Tourism research: a 20:20 vision (pp. 147-160) Oxford, UK: Goodfellow Publishers. ISBN: 978-1-906884-10-9.

Hsu, C.H.C and Huang, S. (2008). Travel motivation: A critical review of the concept's development. In A.G., Woodside, & D., Martin (Eds.), Tourism Management: Analysis, Behaviour and Strategy (pp. 14-27). Cambridge MA: CABI Publishing.

Huang, S. (1998). Market Economy and Higher Education Reform. In X. Jin (Ed.), Education Reform Propelled by the Market Economy Trend (pp.157-213) Guangzhou, China: Guangdong Education Press. (IN CHINESE)

Report

Ding, P., Cooper, C., Huang, S., Chen, Z., & Qiao, L. (2002). Review of Legislation and Administration Controls on the Environmental Management of Tourism Development in China. Brad Cox, Australia: CRC for Sustainable Tourism Pty Ltd.

Selected Refereed Conference Proceedings Articles in the Past Three Years:

Huang, S., Sun, X. (2012). Australian residents’ perceptions of China as a tourist destination. Proceedings of CAUTHE 2012 National Conference, Melbourne, Australia 6-9 February 2012. pp. 303-317.

Yang, C., Huang, S., & Gao, H. (2011). The roles of local governments in China's tourism institutional evolution. Proceedings of 9th Asia Pacific CHRIE Conference, Full Paper Session, 2-5 June, 2011, Hong Kong.

Zou, T., Huang, S., & Ding, P. (2011). Community-driven rural tourism development in suburban Beijing. Proceedings of CAUTHE 2011 Natioinal Conference, Adelaide, Australia 8-11 February 2011. pp. 1-19.

Huang, S. (2010). China’s travel agency regulations: evolution and impacts on Asia-pacific tourism. Proceedings of 20th Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference (CDROM), Hobart, Feb 8-11, Australia: University of Tasmania.

Huang, S., Liu, Z., & Hsu, C.H.C. (2010). An experiential portrait of economy hotels in China. Proceedings of 20th Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference (CDROM), Hobart, Feb 8-11, Australia: University of Tasmania

Hsu, C.H.C., & Huang, S. (2010). Formation of tourist behavioral intention and actural behavior. Proceedings of 2010 7th International Conference on Services Systems and Services Management, 717-722.. Download this article click here

Liu, Z., Huang, S., & Hsu, C.H.C. (2010). Patterns of managerial ties in entrepreneurial firms in China: A comparative study of economy hotel chains of different ownership types. Proceedings of International CHRIE 2010 Conference, July 28-31, 2010, San Juan, Puerto Rico. Download this article click here

Gross, M.J. & Huang, S. (2010). An examination of the development of a Chinese domestic hotel firm. Proceedings of 20th Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference (CDROM), Hobart, Feb 8-11, Australia: University of Tasmania.

Huang, S. (2009). An application of revised importance-performance analysis in tour guide performance evaluation. Proceedings of 7th Asia Pacific CHRIE Conference, Full Paper Session, 28-31 May, 2009, Singapore.

Huang, S. (2009). Post-Olympic travel experience in Beijing: An autoethnographic approach. Proceedings of 7th Asia Pacific CHRIE Conference, Full Paper Session, 28-31 May, 2009, Singapore.

Huang, S., & Weiler, B. (2009). Tour guiding quality assurance policies and practices in China. Proceedings of 7th Asia Pacific CHRIE Conference, Full Paper Session, 28-31 May, 2009, Singapore.

Selected Book Reviews

Huang, S. (2009). [Review of the book Cultural heritage management in China: Preserving the cities of Pearl River Delta]. Journal of Heritage Tourism, 4(2), 173-174.

Huang, S. (2008). Review of the book Thailand tourism authored by Arthur Asa Berger, Haworth Hospitality & Tourism, TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM, 3(2), 157-159.

Huang, S. (2006). [Review of the book Tourist behavior: Themes and conceptual schemes]. Tourism Analysis, 11(3), 219-220.

Huang, S. (2006). [Review of the book Guide to best practices in tourism and destination management (volume 2)]. Journal of Teaching in Travel & Tourism, 6(4), 79-85.

I am able to provide media comment in the following areas of expertise:

Discipline: Tourism

• Tourist behaviour
• Destination marketing
• Tourism development in China