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Dr Song Yang 

Position: Lecturer: International Management Dr Song Yang
Division/Portfolio: University of South Australia Business School
School/Unit: School of Marketing
Campus: City West Campus
Office: Y4-33
Telephone: +61 8 830 20208
Fax: +61 8 830 20442
Email: Song_dot_Yang_at_unisa_dot_edu_dot_au
URL for Business Card: http://people.unisa.edu.au/Song.Yang


Dr Song Yang is Lecturer: International Management at the University of South Australia School of Marketing and a Research associate at Ehrenberg & Bass Institute for Marketing Science, which focuses on testing the generalizability of marketing theories around the world. Dr Yang holds a Bachelor of Arts (BA) and a Master of Arts (MA) in Economics from Renmin University of China in Beijing, and a PhD in Marketing from the University of Western Australia. He has worked for over ten years in China, teaching marketing courses in various Chinese universities. He worked as Regional Research Project Coordinator for Procter & Gamble, Deputy Director of Yunnan Market Research Institute and as Senior Advisor for Kunming Fancy Advertising Agency before coming to Australia. Dr Yang has published widely in academic journals and his research interests include marketing strategies, consumer behaviour under the influence of cultural values, consumer value changes in China, research methodology in marketing, and cross-cultural management. He has presented his research at conferences in America and throughout Australasia. Dr Yang is also a researcher in the UniSA Business School’s Australian Centre for Asian Business (ACAB), which aims to broaden the Australian understanding of the diverse Asian business environment. Dr Yang teaches strategic marketing, international marketing, market analysis and business in China courses as part of UniSA Business School’s 5-star MBA program, and has successfully guided a number of students through their PhD and Doctor of Business Administration (DBA) programs. With his extensive industry experience in China, he is ideally placed to help Australian business connect with, and understand, Asian business practices.


Links to other sites



Research Expertise


EQUIS Accredited


Teaching interests

  • Market analysis
  • International marketing
  • Marketing across borders
  • Research methodology in marketing

I teach the following courses

BUSS 5380Marketing Across Borders M
MARK 3005International Marketing
MARK 2010Market Analysis


Professional associations

AZNMAC

AMA


Qualifications

Ph.D (marketing) The University of Western Australia (Perth Australia) Department of Information Management & Marketing

M.A (Econs) Renmin University of China (Beijing, P.R.China) Department of Commodity Science Major in Product Marketing

B.A (Econs) Renmin University of China (Beijing, P.R.China) Department of Commerce & Economics Major in Product Science


Research interests

  • Consumer behaviour under the influence of Chinese cultural value
  • Salespeople motivation and sales management
  • Business in China
  • Modelling and computer simulation in marketing

Research publications

Yang, S & Stening, W. B (2013) ‘Mao Meets the Market: Reconciling Ideology and Pragmatism in China',Management International Review. Vol 53(3) pp419-448.

Yang, S & Stening, W. B (2012) ‘Cultural and ideological roots of materialism in China',Social Indicators Research Vol 1, no3, pp441-452.

Rhodes, J, Lok,p., Yang, S.,& Xia,Y.Q (2011) ‘The effects of organizational intangible factors on successful enterprise resource planning systems implementation and organizational performance: A China experience’, Asian Business & Management vol. 10, no. 2, pp. 287-317.

Bambacas, M,. Sanderson, G., Feast, V., & Yang, S. (2008) Understanding transnational MBA students’ instructional and communication preferences, Journal of International Education in Business, vol 1, no.1, pp. 15-28

Yang, S & Wan-Li YEN (2008) Determinants of brand extension success: A case of e-brand extensions in Taiwan. In proceedings of the Australia & New Zealand marketing Academy Conference (ANZMAC): Sydney, ISBN 1863091445 Dec 2008.

Cheong, M & S. Yang (2008) The Effect of Sales Technology Usage on Sales Performance and Relationship Quality: a conceptual model development, In proceedings of the Australia & New Zealand marketing Academy Conference (ANZMAC):Sydney, ISBN 1863091445 Dec 2008.

Bambacas, Mary, Sanderson G., Feast V. and Yang S. (2007) understanding the instructional preferences of transnational MBA students. In Proceedings of the Twenty first International Conference of the Australian New Zealand Academy of Management, Sydney, December.

Yang, S Antecedents of materialism and its impact on subjective well-being: The case of cultural influence on Chinese consumers in Professor Charles Patti and Dr Judy Drennan (Editor), Proceedings of the Australian New Zealand Marketing Educators Conference: Brisbane IBSN 1 74107 159 3-Dec 4-7 December 2006.

Yang, S & A. Pecotich Cultural Values, Political Ideologies and Reward Preferences: An Empirical Research on Salespeople in China (PRC) in Prof James Wiley (Editor), Proceedings of the Australian New Zealand Marketing Educators Conference: Wellington New Zealand IBSN 047512214-3 November 29-1 December 2004.

Yang, S & A. Pecotich Cultural Values, Political Ideology, Satisfaction and Quality of Life: Empirical Evidence from the Chinese personal selling Context in Dr. Rachel Kennedy (Editor), Proceedings of the Australian New Zealand Marketing Educators Conference: Adelaide, Australia, IBSN 0868039837 December 1-3,186-191 2003.

Yang, S & A. Pecotich ¡§The Impact of Cultural value and Political Ideology on Reward System Preference: A case of Salespeople in China¡¨ in R. Shaw, S. Adam & H. McDonald (Eds.), Proceedings of the Australian New Zealand Marketing Educators Conference: Melbourne, Australia, IBSN 0-73002562-4 December 2-4, 1881-1887, 2002.

Pecotich, A. S. Ward & S. Yang, ¡§Just a Spoonful of Sugar: Patent Brand Name Effect on the Antidepressant Pressure Habits of Psychiatrist and General Practitioners¡¨ in Jack Cadeaux & Tony Pecotich (eds.), Macromarketing in the Asia Pacific Century : the Proceedings of the 27th Annual Macromarketing Conference, University of NSW, Sydney Australia , ISBN 0-7334-1920-8, 14-18 June 2002.

Pecotich, A. and S. Yang, ¡§Traditional Chinese Culture and Socialist Ideology inPersonal Selling: an Exploratory Evaluation,¡¨ in Sylvie Chetty and Brett Collins (eds.), Bridging Marketing Theory and Practice: Proceedings of the Australian and New Zealand Marketing Academy Conference, College of Business, Massey University, Albany, New Zealand, ISBN 0-473-08206-3, 1-5 December, 2001.

Pecotich, A. and S. Yang, ¡§Traditional Chinese Culture and Socialist Ideology inPersonal Selling: an Exploratory Evaluation,¡¨ in Sylvie Chetty and Brett Collins (eds.), Bridging Marketing Theory and Practice: Proceedings of the Australian and New Zealand Marketing Academy Conference, College of Business, Massey University, Albany, New Zealand, ISBN 0-473-08206-3, 1-5 December, 2001.

Pecotich A., S. Yang & F. Liu ¡§Motivation, Culture and Ideology in the Personal Selling Context in China¡¨ in Clifford J. Shultz, II, and Bruno Grbac (Eds.), Marketing Contributions to Democratization and Socioeconomic Development - Proceedings of the 25th Annual Macromarketing Conference, University of Rijeka, Lovran, Croatia, pp. 191-218, June 22-25, 2000.

Ardrey W. J., Pecotich A., and S. Yang, ¡§Culture, Collectivism and Consumer Perceptions of Savings Risk in Vietnam¡¨ in Peter W. Reed, Sandra L. Luxton, and Michael R Shaw (Eds.), Proceedings of the Australian New Zealand Marketing Educators Conference: Volume 1, Melbourne, Australia, December 1-3, 262-280, 1997.


Expertise for Media Contact

I am able to provide media comment in the following areas of expertise:

Discipline: Marketing

  • Marketing in China
  • Cross-cultural research on consumer behaviour
  • Changes in consumer value in Asia

Research Degree Supervisor

So far five DBA and two PhD students under my supervision have successfully graduated. My research interests mainly focus on cross-cultural studies on consumer behaviours, changes of consumer values in China, sales force management and research methodology in marketing.




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