Jump to Content

Dr Song Yang 

Position: Lecturer: International Management Dr Song Yang
Division/Portfolio: University of South Australia Business School
School/Unit: International Graduate School Of Business
Campus: City West Campus
Office: WL5-38
Telephone: +61 8 830 20208
Fax: +61 8 830 20026
Email: Song_dot_Yang_at_unisa_dot_edu_dot_au
URL for Business Card: http://people.unisa.edu.au/Song.Yang


Dr.Song Yang is a lecturer of international management at the International Graduation School of Business (IGSB)at UniSA. His background includes ten years' teaching and consulting experiences in marketing area in China. He was formerly a regional research project coordinator for Procter & Gamble (Guanzhou PRC); deputy director of Yunnan market research institute; senior advisor of Kunming Fancy advertising agent. He teaches strategic marketing, international marketing and creative and accountable marketing courses for MBA programs. He is also involved in teaching research methodology for DBA students. His research interests cover marketing strategies, consumer behaviour under the influence of Chinese cultural values, research methodology in marketing and cross-cultural management.


Links to other sites



My research expertise


My Media Expertise


EQUIS Accredited


Teaching interests

  • Strategic marketing
  • International marketing
  • Marketing in Asian Countries
  • Research methodology in management

I teach the following courses

BUSS 5245Creative and Accountable Marketing
BUSS 5380Marketing Across Borders M
BUSS 5329Business in China


Qualifications

Ph.D (marketing) The University of Western Australia (Perth Australia) Department of Information Management & Marketing

M.A (Econs) Renmin University of China (Beijing, P.R.China) Department of Commodity Science Major in Product Marketing

B.A (Econs) Renmin University of China (Beijing, P.R.China) Department of Commerce & Economics Major in Product Science


Research interests

  • Consumer behaviour under the influence of Chinese cultural value
  • Salespeople motivation and sales management in China
  • Business performance in Asian countries
  • Modelling and computer simulation in marketing

Research publications

Yang, S & Stening, W. B (2013) ‘Mao Meets the Market: Reconciling Ideology and Pragmatism in China',Management International Review. Vol 53(3) pp419-448.

Yang, S & Stening, W. B (2012) ‘Cultural and ideological roots of materialism in China',Social Indicators Research Vol 1, no3, pp441-452.

Rhodes, J, Lok,p., Yang, S.,& Xia,Y.Q (2011) ‘The effects of organizational intangible factors on successful enterprise resource planning systems implementation and organizational performance: A China experience’, Asian Business & Management vol. 10, no. 2, pp. 287-317.

Bambacas, M,. Sanderson, G., Feast, V., & Yang, S. (2008) Understanding transnational MBA students’ instructional and communication preferences, Journal of International Education in Business, vol 1, no.1, pp. 15-28

Yang, S & Wan-Li YEN (2008) Determinants of brand extension success: A case of e-brand extensions in Taiwan. In proceedings of the Australia & New Zealand marketing Academy Conference (ANZMAC): Sydney, ISBN 1863091445 Dec 2008.

Cheong, M & S. Yang (2008) The Effect of Sales Technology Usage on Sales Performance and Relationship Quality: a conceptual model development, In proceedings of the Australia & New Zealand marketing Academy Conference (ANZMAC):Sydney, ISBN 1863091445 Dec 2008.

Bambacas, Mary, Sanderson G., Feast V. and Yang S. (2007) understanding the instructional preferences of transnational MBA students. In Proceedings of the Twenty first International Conference of the Australian New Zealand Academy of Management, Sydney, December.

Yang, S Antecedents of materialism and its impact on subjective well-being: The case of cultural influence on Chinese consumers in Professor Charles Patti and Dr Judy Drennan (Editor), Proceedings of the Australian New Zealand Marketing Educators Conference: Brisbane IBSN 1 74107 159 3-Dec 4-7 December 2006.

Yang, S & A. Pecotich Cultural Values, Political Ideologies and Reward Preferences: An Empirical Research on Salespeople in China (PRC) in Prof James Wiley (Editor), Proceedings of the Australian New Zealand Marketing Educators Conference: Wellington New Zealand IBSN 047512214-3 November 29-1 December 2004.

Yang, S & A. Pecotich Cultural Values, Political Ideology, Satisfaction and Quality of Life: Empirical Evidence from the Chinese personal selling Context in Dr. Rachel Kennedy (Editor), Proceedings of the Australian New Zealand Marketing Educators Conference: Adelaide, Australia, IBSN 0868039837 December 1-3,186-191 2003.

Yang, S & A. Pecotich ¡§The Impact of Cultural value and Political Ideology on Reward System Preference: A case of Salespeople in China¡¨ in R. Shaw, S. Adam & H. McDonald (Eds.), Proceedings of the Australian New Zealand Marketing Educators Conference: Melbourne, Australia, IBSN 0-73002562-4 December 2-4, 1881-1887, 2002.

Pecotich, A. S. Ward & S. Yang, ¡§Just a Spoonful of Sugar: Patent Brand Name Effect on the Antidepressant Pressure Habits of Psychiatrist and General Practitioners¡¨ in Jack Cadeaux & Tony Pecotich (eds.), Macromarketing in the Asia Pacific Century : the Proceedings of the 27th Annual Macromarketing Conference, University of NSW, Sydney Australia , ISBN 0-7334-1920-8, 14-18 June 2002.

Pecotich, A. and S. Yang, ¡§Traditional Chinese Culture and Socialist Ideology inPersonal Selling: an Exploratory Evaluation,¡¨ in Sylvie Chetty and Brett Collins (eds.), Bridging Marketing Theory and Practice: Proceedings of the Australian and New Zealand Marketing Academy Conference, College of Business, Massey University, Albany, New Zealand, ISBN 0-473-08206-3, 1-5 December, 2001.

Pecotich, A. and S. Yang, ¡§Traditional Chinese Culture and Socialist Ideology inPersonal Selling: an Exploratory Evaluation,¡¨ in Sylvie Chetty and Brett Collins (eds.), Bridging Marketing Theory and Practice: Proceedings of the Australian and New Zealand Marketing Academy Conference, College of Business, Massey University, Albany, New Zealand, ISBN 0-473-08206-3, 1-5 December, 2001.

Pecotich A., S. Yang & F. Liu ¡§Motivation, Culture and Ideology in the Personal Selling Context in China¡¨ in Clifford J. Shultz, II, and Bruno Grbac (Eds.), Marketing Contributions to Democratization and Socioeconomic Development - Proceedings of the 25th Annual Macromarketing Conference, University of Rijeka, Lovran, Croatia, pp. 191-218, June 22-25, 2000.

Ardrey W. J., Pecotich A., and S. Yang, ¡§Culture, Collectivism and Consumer Perceptions of Savings Risk in Vietnam¡¨ in Peter W. Reed, Sandra L. Luxton, and Michael R Shaw (Eds.), Proceedings of the Australian New Zealand Marketing Educators Conference: Volume 1, Melbourne, Australia, December 1-3, 262-280, 1997.


Expertise for Media Contact

I am able to provide media comment in the following areas of expertise:

Discipline: Marketing

  • Marketing in China
  • Cross-cultural research on consumer behaviour

Research Degree Supervisor

So far five DBA and two PhD students under my supervision have successfully graduated. My research interests mainly focus on cross-cultural studies on consumer behaviours, changes of consumer values in China, sales force management and research methodology in marketing.




Change | Staff home page help