Professor Byron Sharp
|Position:||Professor of Marketing Science|
|Division/Portfolio:||University of South Australia Business School|
|School/Unit:||School of Marketing|
|Campus:||City West Campus|
|Telephone:||+61 8 830 20715|
|Fax:||+61 8 830 20442|
|URL for Business Card:||http://people.unisa.edu.au/Byron.Sharp|
Dr Byron Sharp is Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, one of UniSA's research institutes.
- Buyer & Consumer Behaviour
- Laws in marketing
- Philosophy of Marketing Science
Board member: Wharton SEI Center's Future of Advertising project.
M.Bus by Research (UniSA)
- Buyer behaviour and brand performance
- Laws & principles in marketing
- Market-based assets
- Advertising & Media
100+ refereed conference papers and journal articles, in international journals such as International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Consumer Marketing, Australasian Marketing Journal, Journal of Advertising Research.
Professor Sharp's work is widely cited. His H-index of 17 places him among the top cited Australian marketing professors (median of 6, Razzaque & Wilkinson, 2007). Editorial Board member of: Journal of Advertising Research, Marketing Theory, Journal of Consumer Marketing, Marketing Bulletin, Australasian Marketing Journal, and the Journal of Empirical Generalisations in Marketing Science.
A publication list is here: http://marketingscience.info/byrons-publications
I am able to provide media comment in the following areas of expertise:
- Customer loyalty
- Loyalty Programs
- Advertising effectiveness
- Buyer behaviour
- Marketing metrics
42 successful completions.
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