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Professor Byron Sharp 

Position: Professor of Marketing Science
Division/Portfolio: University of South Australia Business School
School/Unit: School of Marketing
Campus: City West Campus
Office: Y4-36
Telephone: +61 8 830 20715
Fax: +61 8 830 20442
Email: Byron_dot_Sharp_at_unisa_dot_edu_dot_au
URL for Business Card: http://people.unisa.edu.au/Byron.Sharp

Other Contacts

www.twitter.com/ProfByron
:

Dr Byron Sharp is Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, one of UniSA's research institutes.

Links to other sites



www.ByronSharp.com


Ehrenberg-Bass Institute for Marketing Science


My publications


Marketing Science blog


The Wharton School SEI Center

Teaching interests

  • Buyer & Consumer Behaviour
  • Laws in marketing
  • Philosophy of Marketing Science
  • Advertising

Professional associations

Board member: Wharton SEI Center's Future of Advertising project.

Qualifications

PhD (Adelaide)

M.Bus by Research (UniSA)

B.Commerce (Auckland)

Research interests

  • Buyer behaviour and brand performance
  • Laws & principles in marketing
  • Market-based assets
  • Advertising & Media

Research publications

100+ refereed conference papers and journal articles, in international journals such as International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Consumer Marketing, Australasian Marketing Journal, Journal of Advertising Research.

Professor Sharp's work is widely cited. His H-index of 17 places him among the top cited Australian marketing professors (median of 6, Razzaque & Wilkinson, 2007). Editorial Board member of: Journal of Advertising Research, Marketing Theory, Journal of Consumer Marketing, Marketing Bulletin, Australasian Marketing Journal, and the Journal of Empirical Generalisations in Marketing Science.

A publication list is here: http://marketingscience.info/byrons-publications

Expertise for Media Contact

I am able to provide media comment in the following areas of expertise:

Discipline: Marketing

  • Customer loyalty
  • Loyalty Programs
  • Advertising effectiveness
  • Buyer behaviour
  • Marketing metrics

Research Degree Supervisor

I supervise research degree candidates undertaking topics related to the core research programs of the Ehrenberg-Bass Institute for Marketing Science.

42 successful completions.



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