Professor Byron Sharp
|Position:||Professor of Marketing Science|
|Division/Portfolio:||University of South Australia Business School|
|School/Unit:||School of Marketing|
|Campus:||City West Campus|
|Telephone:||+61 8 830 20715|
|Fax:||+61 8 830 20442|
|URL for Business Card:||http://people.unisa.edu.au/Byron.Sharp|
www.twitter.com/ProfByron www.linkedin.com/in/professorbyronsharp :
Professor Byron Sharp is Director of the Ehrenberg-Bass Institute, one of the University of South Australia's research institutes.
The Ehrenberg-Bass Institute is financially sponsored by global corporations such as Coca-Cola, Mars, Procter & Gamble, Unilever, Kraft, CBS and Turner Broadcasting.
Dr Sharp is author of "How Brands Grow" (Oxford University Press, 2010), and the new textbook "Marketing Management: theory, evidence, practice" (Oxford Uni Press, 2013)
- Buyer & Consumer Behaviour
- Laws in marketing
- Philosophy of Marketing Science
Board member: Wharton SEI Center's Future of Advertising project.
M.Bus by Research (UniSA)
- Buyer behaviour and brand performance
- Laws & principles in marketing
- Market-based assets
- Advertising & Media
100+ refereed conference papers and journal articles, in international journals such as International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Consumer Marketing, Australasian Marketing Journal, Journal of Advertising Research.
Professor Sharp's work is widely cited. His book "How Brands Grow" was voted by readers of Advertising Age as the best marketing book of Summer 2013. Editorial Board member of: Journal of Advertising Research, Marketing Theory, Journal of Consumer Marketing, Marketing Bulletin, Australasian Marketing Journal, and the Journal of Empirical Generalisations in Marketing Science.
A publication list is here: http://marketingscience.info/byrons-publications
I am able to provide media comment in the following areas of expertise:
- Customer loyalty
- Loyalty Programs
- Advertising effectiveness
- Buyer behaviour
- Marketing metrics
46 successful completions.
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