Dr Carl Driesener |
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| Position: | Program Director |
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| Division/Portfolio: | Division of Business | |
| School/Unit: | School of Marketing | |
| Campus: | City West Campus | |
| Office: | Y4-25 | |
| Telephone: | +61 8 830 20389 | |
| Fax: | +61 8 830 20442 | |
| Email: | Carl_dot_Driesener_at_unisa_dot_edu_dot_au | |
| URL for Business Card: | http://people.unisa.edu.au/Carl.Driesener | |
Carl Driesener is a Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, one of UniSA's five research institutes. His interests include buyer behaviour and modeling. He is also responsible for winning and managing commercial research projects.
Ehrenberg-Bass Institute for Marketing Science
Teaching interests
- Market analysis
- Buyer and consumer behaviour
- Market research
I teach the following courses
| MARK 3012 | Integrated Marketing Topics |
Professional associations
Australian Market and Social Research Society
Qualifications
PhD (Modelling buyer behaviour)
M. Business by Research
B. Business
Research interests
- Modelling buyer behaviour and brand performance
- Individual use of brand image measures
Research publications
I have published a number of conference papers and journal articles. A full listing may be found at My publications
Expertise for Media Contact
I am able to provide media comment in the following areas of expertise:
Discipline: Marketing
- Buyer behaviour
- Marketing metrics
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