Dr Peter Balan
|Division/Portfolio:||University of South Australia Business School|
|School/Unit:||School of Management|
|Campus:||City West Campus|
|Telephone:||+61 8 830 20325|
|Fax:||+61 8 830 20512|
|URL for Business Card:||http://people.unisa.edu.au/Peter.Balan|
For information about Enterprise Forum sessions that include presentations by practising entrepreneurs:
I have an extensive industry background. I am active in teaching, research, and industry and community engagement, and contribute to university administration.
Detailed information follows:
RESEARCH: I have developed research streams in innovation/entrepreneurship and in entrepreneurship education.
In 2013 I carried out the project "Identifying new business models to improve hotel profitability" with Paul Reynolds, Mike Metcalfe and Eva Balan-Vnuk. This was part-funded by Le Cordon Bleu.
I recently finalised a major project (with Adjunct Professor Noel Lindsay) to assess the innovation capabilities and entrepreneurial orientation of Australian hotels and the relationships between each of these two firm-level constructs and hotel performance. The first stage of the project included in depth interviews with 51 hotel owner/managers in all Australian states, and this laid the basis for a national survey of 449 hotels. This research was funded by the CRC for Sustainable Tourism ($53k) with the support of the Australian Hotels Association nationally and in all states. I have delivered workshops on "building an innovative business" to hotels using the results of this research.
In early 2002 I initiated the Business Innovation Centre project to support the transfer of technology from research organisations into existing businesses. It was implemented by the City of Salisbury, with UniSA, the Water Industry Alliance, Defence Teaming Centre and the Electronics Industry Association as project partners, and was funded ($431k) by the DoTARS Sustainable Regions Programme in 2004/2005. This project provided a model for the State Government's Centre for Innovation. The major project output was the Innovation Foundation Program; a professional development program for SME owner/managers that is designed to help them improve the innovation capability of their businesses. The program was based on my research.
From 1998 to 2002 I was the UniSA Project Manager for the Harmony Project. This was a major European Union Esprit 4th Framework project that developed a sophisticated and effective operations and management system for business incubators and technology accelerators. This system is built on a knowledge management database that supports global networking and collaboration. As part of this project, I managed a European Union subcontract ($170,000) to develop on-line training and accreditation support for the Harmony System. This project was also supported by a federal government Technology Diffusion Grant ($250,000), the SA Department of Industry and Trade ($25,000) and the federal Department of Industry, Tourism and Resources ($20,000).
I practice continuous evaluation of my courses, and use anonymous and voluntary evaluation data to support a research stream in entrepreneurship education. (See below for details)
TEACHING: I have extensive experience in teaching in marketing and in entrepreneurship. I have a real interest in pedagogy/teaching methods. (See below for details)
INDUSTRY AND COMMUNITY ENGAGEMENT: Involvement with the external community has been an important part of my career in UniSA.
I have developed and conducted leading-edge industry workshops in business-model building, innovation capability-building, corporate entrepreneurship, and innovative marketing for managers of for-profit businesses and of social enterprises. I have also run numerous workshops inside UniSA in the areas of student attraction and retention, as well as in commercialisation of research (Please contact me direct for further information)
In 2008, I gained a UniSA Division of Business Award for Community Engagement, for a project to support the NABEC Business Awards. This involved organising UniSA undergraduate students to help small businesses in the north of Adelaide to write applications for awards in business excellence organised by the Northern Adelaide Business Enterprise Centre (NABEC). This was very successful in giving students a first-hand experience of working with small business. I also gained a commendation for the UniSA Chancellor's Award for Community Engagement, for the NABEC Awards Program
I set up a comprehensive website to help UniSA students and Alumni apply for the Pank Prize. This Prize has been established to help to set an innovative new venture, with the support of $15,000 cash from the Pank family. I also provide mentoring support over the year to set up the business, and this is part of the $15,000 in-kind support from the School of Management and ITEK (UniSA's commercialisation business).
I organise the School of Management "ENTERPRISE FORUM" that provides a venue for students and alumni to learn from the experiences of practising entrepreneurs. This series of lunchtime seminars is based on the successful of "Taste of Entrepreneurship" workshops in July 2008 and March 2009.
From 2003 to 2005 I was Director of UniSA's Smartlink activity. I worked with a team to manage national tours of international experts in the field of manufacturing management, and to promote the university's manufacturing management programs.
In the School of Marketing, I initiated the annual Marketing Graduate Directory in 1987, firstly as a book and then as a CD-ROM. I organised and implemented industry-based domestic and international marketing project programs. I organised major prizes for all marketing courses and programs and annual prize-giving events for students and the marketing community. These various activities contributed significantly to building the profile of the School and its graduates in the business and government community.
I have been involved with a number of new entrepreneurial ventures. I was the entrepreneur who drove the establishment of the Montessori School Adelaide as a new venture start-up in 1984. I administered the school and chaired its Board for three years after its launch (as an unpaid volunteer). I set up a venture to publish books, and another venture to deliver professional development courses for industry.
In 2000, as Foundation Director, I set up UniSA's Centre for the Development of Entrepreneurs. My role was to identify research, teaching and training opportunities in the field of entrepreneurship and enterprise creation and development to help make UniSA a more enterprising organisation. I built an active and committed team headed by a Professor of Entrepreneurship. I set up a high-level Board chaired by the University's Chancellor (David Klingberg). My work also involved developing and delivering courses on entrepreneurship and business creation using the FastTrac system for undergraduate and PhD levels, as well as for small businesses in Regional SA.
I was the Foundation Head of the School of Marketing when it was created as a spin-out from the Elton Mayo School of Management in 1995. I developed strong links with industry and government to give the School a high profile locally and nationally, and to position the School strongly in the university. As Head of School, I was actively involved in creating, developing and supporting two successful and focused research groups: the Marketing Science Centre (established in 1988, and now the Ehrenberg Bass Institute for Marketing Science), and the Wine Marketing Research Group (established in 1998). I was elected Chair of the UniSA Heads of School Group in 1999, and led negotiations with the University on a new Head of School contract.
LIFE BEFORE THE UNIVERSITY:
In 1985, I joined the Elton Mayo School of Management in the South Australian Institute of Technology (SAIT) as a lecturer in marketing. This followed a career in international marketing and general management in Switzerland, Germany, UK, France and Australia. I worked in a range of industries including manufacturing (Ciba-Geigi chemicals, Siemens household appliances, Mecanorma graphic art materials, TH Brown furniture, Michel Leather sheepskins, Tyronsea sailboards) and services (Radiata Pine industry association, Australian National railway transport) in the private sector, as well as in the government sector. Most of my jobs involved exporting, and I travelled extensively in Europe and Asia. I also set up my own market research and marketing consultancy.
I can communicate in French and German, and I published books with a focus on Europe
- Since 2000, I have developed and presented courses for undergraduate, postgraduate and PhD students in the field of entrepreneurship and enterprise creation and development. Before that, I was Head of School of Marketing and developed and delivered a number of innovative courses and programs.
- Recognition for contributions to UniSA teaching include:
- 2012: A Division of Business Award for Innovation in Teaching. This was for the implementation and evaluation of the "poster plan" approach for presenting major team and individual project work in undergraduate and postgraduate entrepreneurship courses.
- 2010: An Australian Learning and Teaching Council (ALTC) Citation , "for sustained innovation in approaches that develop students’ ability to relate classroom teaching (in entrepreneurship) to industry and community application". I was one of seven UniSA staff to receive this national award in 2010, and the only representative of the Division of Business.
- 2010: A UniSA Division of Business Award for Supporting Student Learning, for a live case study and the use of diagnostic tools for a postgraduate course (Corporate Entrepreneurship) to engage international and local students by giving them insights into the operations of a local business, and very detailed information for their major assessment (that they otherwise would not have obtained).
- 2009: UniSA Citation for Outstanding Contributions to Student Learning "for sustained innovation in approaches that develop students' ability to relate classroom teaching (in entrepreneurship) to industry and community application".
- 1991: With Patrick Forbes, gained one of the first UniSA awards for Excellence in Teaching for the International Marketing Program. Over 12 years (from its start in 1989), this program took 132 students to countries including India, Singapore, Malaysia, Philippines, Thailand, Indonesia, Taiwan, China, South Korea, Japan, US, Canada, UK, Germany, Greece, Italy and started many students in their international careers.
- In 2010 I started implementing Team-Based Learning in undergraduate entrepreneurship courses, and have refined this method over successive course deliveries, using continuous evaluation and drawing on the entrepreneurship education literature. This method is recognised internationally, and has been demonstrated to improve student engagement and learning outcomes.
- I am a member of the Team-Based Learning Collaborative (TBLC), which is a US-based interest group, and of the TBLC Membership Subcommittee. I have contributed research presentations, research posters, and workshops at annual conferences of the TBLC.
- In 2014 I completed the requirements for accreditation as a trainer and mentor in Team-Based Learning (TBL), awarded by the Team-Based Learning Collaborative (US). Requirements included giving presentations on TBL at international conferences and mentoring a professor in San Diego (US) in converting their marketing course for TBL delivery.
- In 2007 I piloted an approach to link teaching with research in the course "Entrepreneurial Marketing for New Ventures", and this was used as an example of "building the teaching-research nexus" in the Division. This approach was further developed in 2008 to more closely link the entrepreneurship courses to research. This approach brought real benefits to students by exposing them to research processes and content that underpin the course.
- I have developed a range of modular industry workshops to help small businesses build their ability to be more innovative and entrepreneurial. These courses are based on the application of diagnostic tools that I have developed from the literature. I have conducted these courses in the manufacturing, finance, retail, hospitality and social enterprise sectors. Please contact me direct for further information about these innovative professional development programs.
- I started the Marketing School's domestic Marketing Project Program (1987) and the International Marketing Program (1989). I managed both programs and and taught in them until 2000. I also developed, launched and delivered the Graduate Certificate in Marketing Practice that was successful in preparing marketing graduates for the workplace.
- I managed the introduction and growth of the School of Marketing programs to attract international students, and devised innovative support programs and activities (such as "cultural understanding" workshops) to support their educational and social development and improve their Australian experience.
|BUSS 3043||Entrepreneurial Enterprises|
|BUSS 3048||Entrepreneurial Commercialisation for New Ventures|
|BUSS 3049||Entrepreneurial Business Planning|
|BUSS 5299||Entrepreneurial Commercialisation|
|BUSS 5315||Entrepreneurial Planning G|
|BUSS 5298||Entrepreneurial Foundations|
Australian Institute of Export (Fellow)
Australian Market and Social Research Society
B.Sc., The University of Adelaide (in physics and applied maths)
B.E. (Hons), The University of Adelaide (in electrical engineering)
M.B.M. (Master of Business Management), The University of Adelaide
Ph.D., The University of South Australia; Thesis: "Innovation Capability in Small Service Businesses"
Citation: Innovation capability comprises the assets and capabilities needed to support innovation across all areas of a business. This research, which was founded on the resource-based view of the firm, used Australian general hotels (pubs) as an example of the small service business sector. Evaluation of an existing measure drawn from the literature showed this could not be applied unchanged in this sector. A new measure was developed using a grounded inductive analysis of in-depth interviews with 36 owner/managers of innovative hotels. This identified 46 possible components of innovation capability. A survey of 157 hotel owner/managers provided data to arrive at a parsimonious measure of innovation capability consisting of one factor and seven items. The measure comprises internal and operational aspects that reflect the local nature of these small businesses and their incremental innovations.
- The innovation capability and entrepreneurial orientation of firms
- Technology Incubation and Commercialisation
- Marketing and Business Planning, with a particular focus on new technology businesses
I review papers for journals including Education + Training, Journal of Small Business Management, and for conferences including Australian Centre for Entrepreneurship Research Exchange (ACERE), as well as ANZAM, CAUTHE and others.
Refereed Conference Papers (Entrepreneurship and Innovation):
Refereed Conference Presentations (Entrepreneurship and Innovation):
Refereed Conference Papers (Entrepreneurship Education):
Refereed Conference Presentations (Entrepreneurship Education):
Invited Conference Workshops (Entrepreneurship Education):
I am able to provide media comment in the following areas of expertise:
- Technology commercialisation
- Business Planning
- Marketing Planning
|Organisation Name:||Innovation Initiative|
|Level of involvement:||Committee Member|
|Comments:||I have been an active contributor to this group that was formed under the umbrella of SA Business Vision. I helped to develop a range of activities in the field of entrepreneurship, innovation and commercialisation. In particular, I worked with a small team to initiate the Entrepreneurship Alliance between the three SA universities and a number of Thinkers in Residence projects. I also worked with this group to develop proposals relating to Angel Investment and the "Innovation Alliance"(with Viva SA). This project has recently been picked up by the private sector as the "City of Entrepreneurs" eco-system development project. I am a member of an action group on leadership and network formation for this project.|
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