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Dr Anne Sharp 

Position: Associate Professor: Marketing Science Dr Anne Sharp
Division/Portfolio: University of South Australia Business School
School/Unit: School of Marketing
Campus: City West Campus
Office: Y4-38
Telephone: +61 8 830 20637
Fax: +61 8 830 20442
Email: Rosemary_dot_Sharp_at_unisa_dot_edu_dot_au
URL for Business Card: http://people.unisa.edu.au/Rosemary.Sharp


Dr Anne Sharp is a Senior Research Fellow at the Ehrenberg-Bass Institute for Marketing Science, at the University of South Australia. She heads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.

Her recent work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance. Anne also researches the public's understanding of the natural environment as well as retail shopper behaviour. These areas have recently been brought together in her work on carbon labelling on consumer goods.

All Anne's work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 50 academic papers, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing (twice). Her research partners include government, regulatory bodies, and industry in both Australia and the UK . Anne is a full member of the Australian Market and Social Research Society and teaches Market Research at both the undergraduate and postgraduate level.


Links to other sites




Teaching interests

  • Anne has developed the Market Research courses offered by the School of Marketing for undergraduate, postgraduate and offshore delivery. The courses differ from traditional market research subjects in that it aims to turn students into astute buyers and users of market research, rather than actual market researchers. This philosophy is far more in line with the career positions of graduates.

I teach the following courses

MARK 2020Market Research


Professional associations

Full member of the Market Research Society of Australia since 1997

Member of the European Marketing Academy since 1996

Member of the Australian and New Zealand Marketing Academy since its inception in 1997

Premier’s Community Engagement Board, South Australia since July 2013

Zero Waste SA Board member since 2011

Adelaide Park Lands Authority Board member since February 2010

Adelaide and Mount Lofty Ranges Natural Resources Management Board, Communications and Engagement committee member and Chair since September 2009

Reform Club,104 Pall Mall, London


Qualifications

Doctor of Philosophy from The University of South Australia. Title: Searching for Boundary Conditions for an Empirical Generalisation Concerning the Temporal Stability of Individual’s Perceptual Responses

Master of Business (Research), University of South Australia. Title : The Use of Telemarketing and The Way the Influences of Expertise and Company Reputation Operate During Buyer-Seller Interactions.

1988 Bachelor of Commerce, University of Auckland


Research interests

  • Sustainable marketing
  • Service quality & satisfaction
  • Observational research - what people do rather than claim in retail environments
  • Empirical generalisations
  • Stability of perceptual responses
  • Loyalty

Research publications

I have 21 refereed journal article and book chapter publications. Additionally, I have 20 refereed conference papers in the last five years alone as well as numerous industry pieces For a full listing see :http://www.marketingsciencecentre.com/people/a_sharp.html

Refereed Journal Articles

Sharp, A. Wheeler, M. (forthcoming) Reducing Householders’ Grocery Carbon Emissions: Carbon Literacy and Carbon Label Preferences, Australasian Marketing Journal.

Wheeler M., Sharp A. and Nenycz-Thiel, M. 2013. The Effect of ‘Green’ Messages on Brand Purchase and Brand Rejection, Australasian Marketing Journal 21(2), 105-110

Page, B. and Sharp A. 2012. The Contribution of Marketing to School-based Program Evaluation, Journal of Social Marketing 2 (3), pp 176-186. (a new and rising journal)

Sharp, A., Moore, P., Anderson & K. 2011. Are Those who Respond First to an Online Survey Different from the Laggards?, Australasian Journal of Market and Social Research 19(1), June, 25-33. ‘B’ ranked journal but influential in the market research industry

Sharp, A. and Anderson, K. 2010. Online citizen panels as an advance in research and consultation – A review of pilot results. Commonwealth Journal of Local Governance. Number 6 (July), 33-54.

Sharp, A., Høj, S. & Wheeler, M., 2010. Proscription and its impact on anti-consumption behaviour and attitudes: the case of plastic bags. Journal of Consumer Behaviour (special issue: Sustainability Through Anti-consumption, 9 (6), pp.470-484.

Sharp, A. and Høj, S., 2009. Communicating the Sustainability Message to the Public: Lessons from Marketing, The International Journal of Environmental, Cultural, Economic & Social Sustainability, Vol.5 (4), http://www.Sustainability-Journal.com.

Bogomolova, S., Romaniuk, J., and Sharp A., 2009. Quantifying the Extent of Temporal Decay in Service Quality Ratings, International Journal of Market Research, Vol.51 (1), 71-91

Wright, M., Sharp, A., Sharp, B., 2002. Market Statistics for the Dirichlet Model: Using the Juster Scale to Replace Panel Data, International Journal of Research in Marketing, Vol 19 No 1, 81-90

Wright, Malcolm and Sharp, Anne, 2001. The effect of a new brand entrant on a market, Journal of Empirical Generalisations in Marketing Science, Vol. 7( 6), 465-480.

Sharp A., 2001. Making Two Plus Two Equal Five: active usage of client data in evaluation research, Evaluation Journal of Australasia, Vol 1, No 2, December 2001, 41-46.

Sharp A .and Eddy, C., 2001. Softly, Softly Catch the Monkey: innovative approaches to measure socially sensitive and complex issues in evaluation research, The Canadian Journal of Program Evaluation, Vol 16 (2), P7-99.

Wright M., Sharp A., Sharp B., 1998. Are Australian Brands Different? Journal of Product and Brand Management, Volume 7(6), 465-480.

Sharp B., Sharp A., 1997. Loyalty Programs and their Impact on Repeat-purchase Loyalty Patterns, International Journal of Research in Marketing, Volume 14, Number 5, pp.473-487.

Sharp, A, Sharp B., 1997. Understanding Salesperson Effectiveness: A comparison of Telemarketing and Face-to-face Sales Interactions, Journal of the American Telemarketing Association, pp22-31.

Sharp A., Smith J., 1991. Champagne's Sparkling Success, International Journal of Wine Marketing, Vol.3, No.1, pp.13-20.

Sharp A., Smith J., 1990. Champagne: A Sustainable Competitive Advantage, European Journal of Marketing, Vol.24, No.4, pp.18-27.

Book Chapters

Sharp A. and Anderson K. (2013) Market Research in B. Sharp (Ed.) Marketing: Theory, Evidence, Practice, Oxford University Press, Australia. 130-181.

Sharp A. (2013) Sustainable Marketing: Principle and Practice in G. Wells (ed.) Sustainable business: theory and practice of business under sustainability principles. Edward Elgar Publishing Limited, Cheltenham, UK. 108-119

Davison, S., Thompson, K., Sharp A. and Dawson D. (2012) Reducing Wasteful Household Behaviours: Contributions from Psychology and Implications for Intervention Design, in Designing for Zero Waste, Earthscan, London. 67-88

Refereed Conference Papers

Sharp A., Berry S., (2013), The role of open house events to improve energy efficiency - reaching the new or preaching to the converted?, eceee Summer Study on energy efficiency, Club Belambra Les Criques, Presqu’île de Giens, Toulon/Hyères, France. (

Akbar, S. and Sharp A, (2012) Indigenous Australian Businesses Success: A Marketing Perspective. Australia and New Zealand Marketing Academy Conference, Adelaide, Australia.

Wheeler M, Sharp, A. (2012) Enabling Consumer Carbon Consumption Choice Through Product Labeling. Australia and New Zealand Marketing Academy Conference, Adelaide, Australia. Voted best paper in track “social issues and sustainability”.

Vogelpoel, M, Sharp, A., Daniel, C., Weinstein, P (2012) Understanding natural resource management amongst land managers for improved social marketing programs. Australia and New Zealand Marketing Academy Conference, Adelaide, Australia.

Anderson K, Sharp A., Kennedy, R. (2012) Virtual Reality Research :The case for Validation. Australia and New Zealand Marketing Academy Conference, Adelaide, Australia.

Livaditis, M, Sharp A., Sharp, B. (2012) Evidence of Natural Bias Behaviour – Seating habits at a Lecture. Australia and New Zealand Marketing Academy Conference, Adelaide, Australia.

Anderson, K, Bogomolova, S., Page, B., Sharp A., Sorensen, H. (2012) Uncovering shopper behavior in an Australian supermarket. Australia and New Zealand Marketing Academy Conference, Adelaide, Australia.

John Matthew Heaslip, Anne Sharp, Magda Nencyz-Thiel, Lucie Sirieix (2012) Consumer Comprehension of Fair Trade Certifications: Australia and Europe. 4th Fair Trade International Symposium and GeoFairTrade Final Conference, 2-4 April 2012 – Liverpool Hope Business School, United Kingdom.

Page, B., Sharp, A. (2011) Improved Evaluation of Behaviour Change Programs in Schools, Australia and New Zealand Marketing Academy Conference, Perth, Australia.

Sharp, A., Wheeler, M., 2010. Banning Retail Use of Plastic Bags: Do Shoppers Do More with Less?. Australia and New Zealand Marketing Academy Conference, Christchurch, New Zealand.

Anderson, K., Sharp, A., Moore, P., 2010. The Profile of Bounce Backs in Online Panels and Implications for Representativeness. Australia and New Zealand Marketing Academy Conference, Christchurch, New Zealand.

Anderson, K., Sharp, A., Reynolds, S., 2010. Influences on survey response rates in online panels. Australia and New Zealand Marketing Academy Conference Christchurch, New Zealand.

Sharp, A., Høj, S., 2009. It Is A Mass Market for Water And Energy Reduction Appeals. Australia and New Zealand Marketing Academy Conference, Melbourne

Reynolds, S., Sharp, A., Anderson, K., 2009. Online Surveys: Response Timeliness & Issues of Design. Australia and New Zealand Marketing Academy Conference, Melbourne.

Sharp, A., Reynolds, S., Anderson, K., 2009 Online Community Panels: Testing Validity at Representing Local Community, proceedings of the 2009 International Non-Profit and Social Marketing Conference, Melbourne.

Sharp, A., Reynolds, S., Anderson, K., 2009. Establishing Sustainable Online Residents Panels for Local Government - Pilot Results, proceedings of the 2009 International Non-Profit and Social Marketing Conference, Melbourne.

Sharp A., Hoj, S., 2008. Public attitudes towards & knowledge of global warming – A comparisons between Australia and the USA, proceedings of the Australia and New Zealand Marketing Academy Conference, Sydney, NSW, Australia.

Sharp A., Hoj, S., 2008. Assessing the Publics’ Real Knowledge of Global Warming, proceedings of the Australia and New Zealand Marketing Academy Conference, Sydney, NSW, Australia.

Vogelpoel, M.; Sharp A., 2008. Grounded Benchmarks for Item Level Service Quality Metrics, proceedings of Australia and New Zealand Marketing Academy Conference, Sydney, NSW, Australia.

Gaillard E., Romaniuk, J. Sharp A. (2006) Measuring Brand Distinctive Elements in an Instore Packaged Goods Consumer Context, Proceedings of EMAC, Athens, Greece.

Gaillard E.; Romaniuk J.; Sharp A., (2005) Exploring Consumer Perceptions Of Visual Distinctivness, Proceedings of ANZMAC Conference, Freemantle, WA, Australia.

Bogomolova, S.; Romaniuk, J.; Sharp A. (2004) Does Recency of Service Experience Influence SQ Evaluations?, Proceedings of ANZMAC Conference, Wellington, New Zealand.

Sharp, A., Tustin, M., (2003) Benefits of Observational Research, Proceedings of ANZMAC Conference, Adelaide Australia.

Sharp, A., Sharp, B., Redford, N.; (2003) Positioning & Partitioning – A Replication and Extension, Proceedings of ANZMAC Conference, Adelaide Australia.

Sharp, A., Tustin, M., (2003) Benefits of Observational Research, Proceedings of ANZMAC Conference, Adelaide Australia.

Sharp, A., and Winchester, M., (2002) The Temporal Stability of Negative Brand Image Attributes, Proceedings of ANZMAC conference, Melbourne Australia.

Sharp, A. and Driesener, C., (2002 forthcoming) Evaluating the Reliability of A Web Site Usability Tool, Proceedings of ANZMAC conference, Melbourne Australia

Sharp A. and Romaniuk J., (2002) Is Ignorance Bliss? Perceptual Response Temporal Stability and the Effect of Brand Familiarity and Market Knowledge, Proceedings of the 31st EMAC conference, Braga, Portugal.

Sharp A. and Romaniuk J., (2002) Brand to Attribute or Attribute to Brand – Which is the Path to Stability?, Proceedings of the 31st EMAC conference, Braga, Portugal

Sharp A. and Riebe E., (2000) Look before you leap: Examining the Accuracy of Probability Scales in Social Issues Research, Proceedings of the ANZMAC conference, December, Gold Coast QLD.

Wright M, Sharp A, Sharp B (2000) , Estimating Dirichlet Market Statistics From Survey Data - A Replication, Proceedings of the ANZMAC conference, December, Gold Coast QLD. Awarded "Highly commended paper".

Sharp A. and Romaniuk, J. (2000) The Stability of Brand and Competitor Responses, Proceedings of the 29th EMAC Conference, Rotterdam.

Sharp, B., Sharp A., Wright, M (1999) Questioning the Value of the "True" Brand Loyalty Distinction, ANZMAC, Brighton Le Sands, Sydney, NSW

Sharp, B. and Sharp A. (1999) Loyalty Programs & their Impact on Repeat-purchase Loyalty Patterns: a replication & extension, Proceedings of the 28th EMAC conference, Berlin.

Wright, M. and Sharp, A. (1999) New Brand Effects in Dirichlet Markets, accepted for the Proceedings of the 28th EMAC conference , Berlin

Sharp, A., Romaniuk, J., Cierpicki, S. (1998) The Performance of Segmentation Variables: A Comparative Study, proceedings of ANZMAC, Dunedin, New Zealand

Luxton, S., Sharp, A. Corkindale,, D., (1998) Sales Promotion in Australia: A Review of Current Industry Practice, proceedings of ANZMAC, Dunedin, New Zealand.

Sharp, A., Romaniuk, J., Wright, M. (1998) The Fickle Mind of the Social Research Respondent, Proceedings of the Market Research Society of Australia Conference, Melbourne.

Danenberg, N., Sharp, B., Sharp A. (1998) Will They Stay or Will They Go? Improving Predictions of Brand Loyalty, proceedings of the Market Research Society of Australia Conference, Melbourne.

Wright, M., Kearns Z., Sharp A., Sharp, B. (1998), Predicting Repeat-purchase from a Single Shot Survey, proceedings of the 27th EMAC conference, Stockholm School of Economics, Sweden.


Expertise for Media Contact

I am able to provide media comment in the following areas of expertise:

Discipline: Marketing

  • Sustainable marketing
  • How people behave in retail environments

Research Degree Supervisor

Sustainable Marketing
Empirical generalisation in service quality
Shopper behaviour





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