Dr Anne Sharp

• Anne has developed the Market Research courses offered by the School of Marketing for undergraduate, postgraduate and offshore delivery. The courses differ from traditional market research subjects in that it aims to turn students into astute buyers and users of market research, rather than actual market researchers. This philosophy is far more in line with the career positions of graduates.

Full memeber of the Market Research Society of Australia since 1997

Member of the European Marketing Academy since 1996

Member of the Australian and New Zealand Marketing Academy since its inception in 1997

Reform Club,104 Pall Mall, London

Doctor of Philosophy from The University of South Australia. Title: Searching for Boundary Conditions for an Empirical Generalisation Concerning the Temporal Stability of Individual’s Perceptual Responses

Master of Business (Research), University of South Australia. Title : The Use of Telemarketing and The Way the Influences of Expertise and Company Reputation Operate During Buyer-Seller Interactions.

1988 Bachelor of Commerce, University of Auckland

• Sustainable marketing
• Service quality & satisfaction
• Observational research - what people do rather than claim in retail environments
• Empirical generalisations
• Stability of perceptual responses
• Loyalty

Nine refereed Journal articles including two International Journal of Research in Marketing and one European Journal of Marketing paper. Also, over 20 refereed conference articles including multiple papers at the European Marketing Academy Conference, Europe's premier academic marketing conference. For a full listing see :http://www.marketingsciencecentre.com/people/a_sharp.html

Refereed Journal Articles

Wright, Malcolm, Sharp, Anne; Sharp, Byron, Market Statistics for the Dirichlet Model: Using the Juster Scale to Replace Panel Data, International Journal of Research in Marketing, Vol 19 No 1, 2002

Wright, Malcolm and Sharp, Anne, The effect of a new brand entrant on a market, Journal of Empirical Generalisations in Marketing Science, Vol. 6, 2001.

Sharp A., (2001) Making Two Plus Two Equal Five: active usage of client data in evaluation research, Evaluation Journal of Australasia, Vol 1, No 2, December 2001, pp41-46.

Sharp A .and Eddy, C., (2001) Softly, Softly Catch the Monkey: innovative approaches to measure socially sensitive and complex issues in evaluation research, The Canadian Journal of Program Evaluation, Vol 16 No 2, PP 87-99.

Wright M., Sharp A., Sharp B. (1998) Are Australian Brands Different? Journal of Product and Brand Management, Volume 7, No. 6, pp465-480.

Sharp B., Sharp A. (1997) Loyalty Programs and their Impact on Repeat-purchase Loyalty Patterns, International Journal of Research in Marketing, Volume 14, Number 5, pp.473-487.

Sharp, A, Sharp B (1997) Understanding Salesperson Effectiveness: A comparison of Telemarketing and Face-to-face Sales Interactions, Journal of the American Telemarketing Association, pp22-31.

Sharp A., Smith J. (1991) Champagne's Sparkling Success, International Journal of Wine Marketing, Vol.3, No.1, pp.13-20.

Sharp A., Smith J. (1990) Champagne: A Sustainable Competitive Advantage, European Journal of Marketing, Vol.24, No.4, pp.18-27.

Refereed Conference Papers

Gaillard E., Romaniuk, J. Sharp A. (2006) Measuring Brand Distinctive Elements in an Instore Packaged Goods Consumer Context, Proceedings of EMAC, Athens, Greece.

Gaillard E.; Romaniuk J.; Sharp A., (2005) Exploring Consumer Perceptions Of Visual Distinctivness, Proceedings of ANZMAC Conference, Freemantle, WA, Australia.

Bogomolova, S.; Romaniuk, J.; Sharp A. (2004) Does Recency of Service Experience Influence SQ Evaluations?, Proceedings of ANZMAC Conference, Wellington, New Zealand.

Sharp, A., Tustin, M., (2003) Benefits of Observational Research, Proceedings of ANZMAC Conference, Adelaide Australia.

Sharp, A., Sharp, B., Redford, N.; (2003) Positioning & Partitioning – A Replication and Extension, Proceedings of ANZMAC Conference, Adelaide Australia.

Sharp, A., Tustin, M., (2003) Benefits of Observational Research, Proceedings of ANZMAC Conference, Adelaide Australia.

Sharp, A., and Winchester, M., (2002) The Temporal Stability of Negative Brand Image Attributes, Proceedings of ANZMAC conference, Melbourne Australia.

Sharp, A. and Driesener, C., (2002 forthcoming) Evaluating the Reliability of A Web Site Usability Tool, Proceedings of ANZMAC conference, Melbourne Australia

Sharp A. and Romaniuk J., (2002) Is Ignorance Bliss? Perceptual Response Temporal Stability and the Effect of Brand Familiarity and Market Knowledge, Proceedings of the 31st EMAC conference, Braga, Portugal.

Sharp A. and Romaniuk J., (2002) Brand to Attribute or Attribute to Brand – Which is the Path to Stability?, Proceedings of the 31st EMAC conference, Braga, Portugal

Sharp A. and Riebe E., (2000) Look before you leap: Examining the Accuracy of Probability Scales in Social Issues Research, Proceedings of the ANZMAC conference, December, Gold Coast QLD.

Wright M, Sharp A, Sharp B (2000) , Estimating Dirichlet Market Statistics From Survey Data - A Replication, Proceedings of the ANZMAC conference, December, Gold Coast QLD. Awarded "Highly commended paper".

Sharp A. and Romaniuk, J. (2000) The Stability of Brand and Competitor Responses, Proceedings of the 29th EMAC Conference, Rotterdam.

Sharp, B., Sharp A., Wright, M (1999) Questioning the Value of the "True" Brand Loyalty Distinction, ANZMAC, Brighton Le Sands, Sydney, NSW

Sharp, B. and Sharp A. (1999) Loyalty Programs & their Impact on Repeat-purchase Loyalty Patterns: a replication & extension, Proceedings of the 28th EMAC conference, Berlin.

Wright, M. and Sharp, A. (1999) New Brand Effects in Dirichlet Markets, accepted for the Proceedings of the 28th EMAC conference , Berlin

Sharp, A., Romaniuk, J., Cierpicki, S. (1998) The Performance of Segmentation Variables: A Comparative Study, proceedings of ANZMAC, Dunedin, New Zealand

Luxton, S., Sharp, A. Corkindale,, D., (1998) Sales Promotion in Australia: A Review of Current Industry Practice, proceedings of ANZMAC, Dunedin, New Zealand.

Sharp, A., Romaniuk, J., Wright, M. (1998) The Fickle Mind of the Social Research Respondent, Proceedings of the Market Research Society of Australia Conference, Melbourne.

Danenberg, N., Sharp, B., Sharp A. (1998) Will They Stay or Will They Go? Improving Predictions of Brand Loyalty, proceedings of the Market Research Society of Australia Conference, Melbourne.

Wright, M., Kearns Z., Sharp A., Sharp, B. (1998), Predicting Repeat-purchase from a Single Shot Survey, proceedings of the 27th EMAC conference, Stockholm School of Economics, Sweden.

Sharp A, Corkindale D, Sharp B. (1997), The Loyalty Debate, proceedings of the Australian Marketing Educators Conference, Melbourne Australia.

Sharp B. and Sharp A., (1997) Positioning & Partitioning, Proceedings of the 26th EMAC conference, University of Warwick, UK

Sharp A., (1994) Expanding A Contingency Framework Of Salesperson Effectiveness: the usage of expertise and company reputation in face-to-face and telemarketing sales interactions, in Southern Marketing Theory and Applications, proceedings of the refereed section of the Australian Marketing Conference, Adelaide.

Sharp A. (1994) The Changing Face of Personal Selling: the roles of the face-to-face and telemarketing salesforces, proceedings of the ANZAM conference, Victoria University, New Zealand.

Editorially Reviewed Publications

Sharp, A (2002) Consumers’ beliefs About Brands Are Fickle, B&T Magazine, January, p12.

Sharp, A. (1994) Catering for Diversity: Satisfying the Different Segments of the Student Market, Cross Cultural Action in the University of South Australia, Centre for Cross Cultural Awareness and Communication, University of South Australia, pp.44-46.

Sharp, A. (1993) Looking for Mr and Ms Right, Australian Professional Marketing, May p.36-38 & 47.

I am able to provide media comment in the following areas of expertise:

Discipline: Marketing

• Sustainable marketing
• How people behave in retail environments