Dr Liz Hemphill

Liz Hemphill is lecturer with the School of Marketing. her career has spanned the Information Technology industry (as mainframe computer operator and systems programmer), eCommerce Industry (in sales, product design and product administration), Market Research Industry from project design, implementation, analysis and reporting back to management), and Academia (teaching at TAFE, undergraduate and post-graduate levels). I take all University Policies very seriously and endeavour to implement these in all aspects of my teaching, research and administrative practice.

My research interests focus on rural recruitment and health industry recruitment working closely with our Division of Business, School of Management.

I work closely with in the Centre for Comparative Water Policies and Law in the area of consumer metrics for policy implementation. Links between consumer attitudes and behaviour bring management of environmental resources consumption into the marketing domain. Measurement and analysis of these in different environmental contexts, such as water management, can provide essential feedback for future resource sustainability.

http://www.marketingscience.info/index.html

http://www.business.unisa.edu.au/commerce/waterpolicylaw

http://www.unisa.edu.au/policies/codes/default.asp

http://www.unisa.edu.au/policies/codes/miscell/default.asp

• Client and Customer Relationship Management
• Services Marketing
• Marketing Project Program
• Structural Equation modelling short courses (AMOS & PLSGraph)
• Supervision of undergraduate and post graduate research degrees

American Marketing Association (AMA)

Australian and New Zealand Marketing Academy (ANZMAC)

Electronic Marketing Academics Resource(ELMAR)

Australian Institute of Company Directors (AIDC)

PhD (Marketing) - Monash University Title of Dissertation: An Examination of the Agent Perspective of Agent-Principal Relationship Establishment: The Case of Real Estate

Graduate Diploma in Market Modelling - Swinburne University

Bachelor of Business (Economics/Marketing)- Swinburne University

Certificate IV in Workplace Training and Assessment - Swinburne University

• Rural Recruitment
• Health Professional Recruitment
• Relationship Establishment
• Structural Equation Modelling
• Services Marketing
• Customer satisfaction and customer value
• Consumer metrics for management of environmental resources consumption for future resource sustainability
• Agency theory

Hemphill, E. (In Press) "Investigation of agency agreement formation reveals new marketing opportunities for marketing relationship development in service industries", The Services Industries Journal, February 2010, Volume 30 Number 2

Hemphill, E. and C. T. Kulik (May 2009) A new approach to overcoming the deficit in rural GP health care through targeted recruitment, National Rural health Conference, Miami, USA.

Hemphill, E. and C. T. Kulik (2008) Defining a process for segmenting the general practitioner market for rural practice recruitment. International Non-profit and Social Marketing Conference Proceedings CD., Woolongong, New South Wales, Australia, http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1013&context=insm08

Hemphill, E. and C. T. Kulik (2009). Defining a process for segmenting the general practitioner market for rural practice recruitment. Social Marketing Quarterly, 15(2):74.

Wu, Z., J. McKay and E. Hemphill (2008) “Attitudes to the natural resources management levy in Adelaide”, Journal of the Australian Water Association, March 2008, 154-156

Hurlimann,A., Hemphill,E., McKay, J. and Geursen, G., (2008),"Establishing Components of Community Acceptance of Recycled Water through a Structural Equation Model", Journal of Environmental Management, 88, 1221–1232

Dollman, J., S. King and E. Hemphill (2008) "Research-informed teaching practice: An investigation of the factors that influence student participation in health science classes" Conference Proceedings Teaching and Research - making the connection in Health Sciences, University of South Australia

Hemphill, E., Dunn, S., Barich, H. & Infante, R. (2007) "Recruitment and retention of rural GPs: A marketing approach reveals new possibilities", Australian Journal of Rural Health, 15, 360-367.

Hemphill, E. (2007), "Factors affecting real estate broker selection: what really counts?", International Real Estate Review, 10:1, Summer, 1-25

Hemphill, E. & M. Ugrica (2007) "Why rapport can't just happen", The Franchise Review, August, 24-25.

Dollman, J., Ridley, K., Magarey, A., Martin M., Hemphill, E. (2007) "Dietary intake, physical activity and TV viewing as mediators of the association of socioeconomic status with body composition: a cross-sectional analysis of Australian youth", International Journal of Obesity, January, 31, 45–52

Hemphill, E. (2007) "Unbundling rapport and its metrics for business service personal selling" ANZMAC Conference Proceedings

Hemphill, E. & Dubelaar, C. (2006) "A preliminary investigation of agent-principal relationships", Academy of Marketing, Middlesex, United Kingdom

Ratanasithi, S., Hemphill, E. and Geursen, G. (2006) "Strategic Export Performance in a Developmental Economic Environment: A Thailand Firm Marketing Perspective", Third JIBS Paper Development Workshop in conjunction with the Academy of International Business Annual Meeting, Beijing, China

Ning, Y. & Hemphill, E. (2006) "A Preliminary Investigation into the Generalisability of Morgan and Huntˇ¦s (1994) Commitment-Trust Theory of Relationship Marketing" ANZMAC Proceedings, Brisbane, Australia

Hemphill, E. (2006) "Rapport, negotiation, information and the client proposal: What really counts in new client acquisition?", Recruitment Journal Australia, March, 24-26

Hemphill, E. & Geursen, G.(2005) "Do customer value, satisfaction and service quality lead to firm value?", ANZMAC Proceedings, Perth Australia

Hemphill E., Goodman S. and Geursen G. (2005), "Investigating influences of the successful sale.", Recruitment Journal Australia, September, 19-21

Hemphill, E. (2005) "Do customer value, satisfaction and service quality lead to firm value?", Recruitment Journal Australia,December, 10-11

Hemphill, E., Dubelaar, C., Geursen, G. and Goodman, S. (2005) "Interaction between the salesperson and customer: A framework for improving the sales outcome.", AMA Winter Marketing Educators Conference Proceedings

Hemphill, E., Dubelaar, C., Geursen, G. and Goodman, S. (2004) "What gives Salespeople their Competitive Edge?", ANZMAC Proceedings, Wellington New Zealand

Hemphill, E. (2002) "The value of internet advertising to real estate agents: a conceptual model¨, 4th Australasian Services Workshop.

I am able to provide media comment in the following areas of expertise:

Discipline: Rural recruitment

• Rural health recruitment
• Rural recruitment